Category
Business
Ritual Retail
Trend cluster
Category
Socialite
Persuasion
Fashion uses members of high society for aspirational messaging.
4.0
Trend score
What's Happening
What is the Socialite Persuasion trend?
Socialite Persuasion: Actresses, athletes and other celebrities have consistently been used in marketing for their aspirational appeal. Now, fashion brands and publications are also turning to socialites, using these members of high society to provoke demand for apparel and accessories products. Socialites, who undeniably emit glamor and epitomize the laissez-faire lifestyle, are beginning to supersede other members of the elite set when it comes to creating appeal in the fashion market.
Evidence
Examples of the Socialite Persuasion trend
CategoryPop Culture
Sultry Socialite Editorials
The Georgia May Jagger Jason Kibbler Photoshoot is Playful Rocker Chic
Fashion brands can leverage the rocker chic trend to create bold and playful clothing lines that resonate with a younger audience.
CategoryPop Culture
Glam Snacking Socialite Shoots
The Vogue Turkey June 2012 Editorial Celebrates Candy and Ice Cream
Disruptive innovation opportunity: Create a line of jewelry and accessories that feature food-inspired designs and motifs.
CategoryPop Culture
High Society Celebritorials
The Vanity Fair 'Hollywood's Rebel Belle' July 2012 Spread is Elite
The demand for high-quality celebrity pics and photoshoots suggests a disruptive innovation opportunity within the photography industry through the use of emerging technologies su…
CategoryNaughty
Racy Socialite Editorials
The Paris Hilton GQ Russia Photoshoot Shows Off the Heiress Lifestyle
Fashion brands can join forces with popular socialites to create fashion campaigns that appeal to niche markets and capitalize on personal brand power.
Trend themes
Themes within the Socialite Persuasion trend
Three behaviours holding the trend together01
Socialite Endorsements
Marketing campaigns for apparel and accessories products are turning towards socialites for their aspirational appeal.
02
Celebrity Photography
Photographers are creating editorial material for fashion magazines featuring celebrities, socialites and public figures.
03
Sultry Fashion Photography
Magazines are using photography that captures models in alluring and playful ways to show off fashion designs.
Industry implications
What the Socialite Persuasion trend means for industry
Where the trend changes the playbookFor
Fashion & Apparel
Marketing campaigns for apparel and accessories products are turning towards socialites for their aspirational appeal.
For
Photography & Fashion Magazines
Photographers are creating editorial material for fashion magazines featuring socialites, celebrities and public figures.
For
Media & Entertainment
Magazines are using photography that captures models in alluring and playful ways to show off fashion designs.
Trend signals
Trend signals for Socialite Persuasion
Trend score 4.0 out of 10, from popularity 53%, activity 59%, freshness 8%.
Popularity53%
Activity59%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
