Hip Hop Expansion

Rap artists deep dive into the fashion market to expand consumer allure

Implications - Becoming known for more than just their distinct musical genre, rappers and hip hop artists are diving into more mainstream arenas for consumer appeal. Stepping into markets like fashion, artists are turning to unconventional market areas to showcase their persona and style to a more mainstream audience. The emergence of typically underground artists on magazine covers and editorials signifies a move toward more unique pop culture crossover techniques.
SCORE: 7.5
This Year and Hot Top 6 Examples: 29,091 Total Clicks Sep 14 - Apr 16
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Consumer Insight Topics: Pop CultureFashion
Neutral Rapper Fashions - The Kanye West Yeezy Season 2 Collection Favors Skin-Tone Clothing
SCORE: 7.9
Viral 5,241 Clicks Pub: Sep 17, 15
Neutral Rapper Fashions
The Kanye West Yeezy Season 2 Collection Favors Skin-Tone Clothing
The Kanye West Yeezy Season 2 line, which debuted at New York Fashion Week, features exclusively neutral tones in its unique approach to apparel. The unconventional runway show consisted in an army... [More]
Songstress Denim Footwear - Rihanna's Denim Dessert Collection is Full of Statement-Making Footwear
SCORE: 7.7
This Year and V. Hot 5,376 Clicks Pub: Mar 7, 16
Songstress Denim Footwear
Rihanna's Denim Dessert Collection is Full of Statement-Making Footwear
Singer and fashion icon Rihanna has teamed up with famed footwear designer Manolo Blahnik for something they like to call the ‘Denim Dessert’ collection. This capsule collection of high-... [More]
Co-Branded Rapper Necklaces - The A$AP Rocky x Virgin MEGA Chain Pays Homage to the Rapper's Roots
SCORE: 7.1
V. Hot 1,872 Clicks Pub: Sep 24, 15
Co-Branded Rapper Necklaces
The A$AP Rocky x Virgin MEGA Chain Pays Homage to the Rapper's Roots
Harlem Rapper A Rocky and entertainment retailer Virgin MEGA have teamed together to create the A Rocky x Virgin MEGA NYC Token Chain. This cool neck accessory pays tribute to Rocky’s... [More]
Irreverent Hip-Hop Collections - The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
SCORE: 6.4
V. Hot 13,305 Clicks Pub: Sep 19, 14
Irreverent Hip-Hop Collections
The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
The Golf Wang Fall/Winter 2014 lookbook is just as eccentric and tongue-in-cheek as the brand’s past efforts. Golf Wang is the in-house label for Odd Future, a hip-hop collective fronted by... [More]
Debut Rapper Eyeglasses - The Will.i.am Eyewear Collection is Experimentally Classy
SCORE: 6.1
Hot 2,674 Clicks Pub: Sep 17, 14
Debut Rapper Eyeglasses
The Will.i.am Eyewear Collection is Experimentally Classy
Although the designs featured throughout the debut collection of the Will.i.am Eyewear are as experimental as one would expect, they are also as unexpectedly classy and classic. That is not to say... [More]
Motivational Rapper Socks - These Novelty Socks Reference the DJ Khaled Snapchat Account
SCORE: 6
This Year and Warm 623 Clicks Pub: Apr 6, 16
Motivational Rapper Socks
These Novelty Socks Reference the DJ Khaled Snapchat Account
The infamous DJ Khaled Snapchat account is still going strong thanks to the rap producer’s candid account of his lavish lifestyle and professional projects. In addition to spotlighting the star&... [More]