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Hip Hop Expansion

Rap artists deep dive into the fashion market to expand consumer allure

Implications - Becoming known for more than just their distinct musical genre, rappers and hip hop artists are diving into more mainstream arenas for consumer appeal. Stepping into markets like fashion, artists are turning to unconventional market areas to showcase their persona and style to a more mainstream audience. The emergence of typically underground artists on magazine covers and editorials signifies a move toward more unique pop culture crossover techniques.
Trend Themes
1. Hip Hop Fashion Expansion - Hip hop artists are expanding into mainstream fashion to showcase their persona and style.
2. Unconventional Advertising - Brands are using clever new mediums like shoppable music videos and co-branded merchandise to engage with consumers online.
3. Motivational Rapper Merchandise - Rap artist merchandise is expanding beyond clothing and into novelty items like socks.
Industry Implications
1. Fashion Industry - Hip hop artists are designing their own clothing lines, expanding their brand beyond music.
2. Marketing Industry - Brands are exploring unconventional advertising methods that appeal to younger generations.
3. Merchandise Industry - The rap artist merchandise industry is expanding beyond clothing to novelty items.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
528,981 Total Clicks
Date Range:
Sep 14 — Apr 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Neutral Rapper Fashions
Neutral Rapper Fashions
The Kanye West Yeezy Season 2 Collection Favors Skin-Tone Clothing
The Kanye West Yeezy Season 2 line, which debuted at New York Fashion Week, features exclusively neutral tones in its unique approach to apparel. The unconventional runway show consisted in an army... MORE
Songstress Denim Footwear
Songstress Denim Footwear
Rihanna's Denim Dessert Collection is Full of Statement-Making Footwear
Singer and fashion icon Rihanna has teamed up with famed footwear designer Manolo Blahnik for something they like to call the ‘Denim Dessert’ collection. This capsule collection of high-... MORE
Co-Branded Rapper Necklaces
Co-Branded Rapper Necklaces
The A$AP Rocky x Virgin MEGA Chain Pays Homage to the Rapper's Roots
Harlem Rapper A Rocky and entertainment retailer Virgin MEGA have teamed together to create the A Rocky x Virgin MEGA NYC Token Chain. This cool neck accessory pays tribute to Rocky’s... MORE
Irreverent Hip-Hop Collections
Irreverent Hip-Hop Collections
The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
The Golf Wang Fall/Winter 2014 lookbook is just as eccentric and tongue-in-cheek as the brand’s past efforts. Golf Wang is the in-house label for Odd Future, a hip-hop collective fronted by... MORE
Debut Rapper Eyeglasses
Debut Rapper Eyeglasses
The Will.i.am Eyewear Collection is Experimentally Classy
Although the designs featured throughout the debut collection of the Will.i.am Eyewear are as experimental as one would expect, they are also as unexpectedly classy and classic. That is not to say... MORE
Motivational Rapper Socks
Motivational Rapper Socks
These Novelty Socks Reference the DJ Khaled Snapchat Account
The infamous DJ Khaled Snapchat account is still going strong thanks to the rap producer’s candid account of his lavish lifestyle and professional projects. In addition to spotlighting the star&... MORE
play_circle_filled Shoppable Music Videos
Shoppable Music Videos
This Music Video-Style Advertisement Features UK Duo Rizzle Kicks
Online fashion retailer ‘Very’ recently launched a shoppable music video featuring British hip-hop duo ‘Rizzle Kicks.’ While many brands have begun experimenting with new... MORE

Related Examples

Rap Album Bookmarks
Rap Album Bookmarks
These Novelty Bookmarks Celebrate Famous Hip-Hop Hits
Temporary Rapper Tattoos
Temporary Rapper Tattoos
Jam Jar Shop's Kanye West Tattoos Celebrate the Controversial Artist
Futuristic Performance Trainers
Futuristic Performance Trainers
The Fenty Trainer Displays an Aesthetic That is Ahead of its Time
Inspirational Hip-Hop Valentines
Inspirational Hip-Hop Valentines
This DJ Khaled Valentine's Day Card Pokes Fun at the Rap Producer
Sentimental Rapper Valentines
Sentimental Rapper Valentines
This Hip Hop Valentine's Day Card is Inspired by Future
Pop Culture Wrapping Paper
Pop Culture Wrapping Paper
This Themed Gift Wrap References Stars Like Drake and Justin Bieber
Jet-Skiing DJ Games
Jet-Skiing DJ Games
'Flappy Khaled' is a Video Game Based on DJ Khaled's Inspiring Snapchats
Bleached Denim Sneakers
Bleached Denim Sneakers
These Nike Skate Shoes Get an Acid Wash Makeover
Sporty DJ Footwear
Sporty DJ Footwear
These Another One ISlides Celebrate DJ Khaled With His Popular Slogan
Chart Topper Christmas Sweaters
Chart Topper Christmas Sweaters
The Hotline Sleigh Bell Ring Sweater Pays Homage to Hotline Bling
Exaggerated Collaborative Fashion
Exaggerated Collaborative Fashion
This VFiles S/S Line Features Designs by Five Youthful Creatives
Coastal Bohemian Fashion
Coastal Bohemian Fashion
The BCBGMAXAZRIA SS Collection Brings Californian Style to NYFW
Celebrity-Endorsed Suede Sneakers
Celebrity-Endorsed Suede Sneakers
These Stylish Kicks Feature a Textured Creeper Sole
Timepiece Pop-Up Parties
Timepiece Pop-Up Parties
This Chanel New York Fashion Week Fete Celebrated the Boy.Friend Watch
Pricey Rapper Kicks
Pricey Rapper Kicks
These Drake vs Lil Wayne Air Jordans Have a Very Exuberant Price Tag
Fashion-Forward Emojis
Fashion-Forward Emojis
These Custom Fashion Emojis Celebrate the Start of NYFW
play_circle_filled Outlined Sneaker Ads
Outlined Sneaker Ads
The Yeezy Boost 350 'Black' Makes a Stylish Film Debut
Photo-Based Retail Platforms
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
Social Media Bookstores
Social Media Bookstores
Indigo's 'Like2Buy' Allows Consumers to Shop Through Instagram
Controversial Rapper Accessories
Controversial Rapper Accessories
This Gucci Lapel Pin by Valley Cruise Pays Tribute to Gucci Mane
Retail Search Engines
Retail Search Engines
This New Online Shopping Tool Finds Stores Similar to Your Favorites
Concierge E-Commerce Apps
Concierge E-Commerce Apps
The Operator App Brings the Personalized In-Store Experience Online
Local Retail Apps
Local Retail Apps
Booodl Lets Notifies You When Items From Your Smart Shopping List are Close
Instant Online Shopping
Instant Online Shopping
The Amazon Dash Button Lets Prime Members Reorder Products with a Push
Shaggy Runway Bobs
Shaggy Runway Bobs
Marc Jacobs Put a New Spin on the Classic Bob At NYFW
Vacuum-Packed Fashion Invites
Vacuum-Packed Fashion Invites
Kanye's adidas Yeezy Season 1 Launch Party Begins with an Anorak
Friendship-Banning Tees
Friendship-Banning Tees
The 'No New Friends' Tee Tells the World You've Got It Covered
Pink-Haired Fashion Ads
Pink-Haired Fashion Ads
The Latest Chanel Fall Eyewear Campaign Stars Model Charlotte Free
Celeb Romance Accessories
Celeb Romance Accessories
These Etsy Friendship Necklaces Celebrate Hip Hop Royalty
Bold Skater Collections
Bold Skater Collections
The Supreme Fall/Winter Collection is Featured in POPEYE
Customized Restorative Eyewear
Customized Restorative Eyewear
Daybreak Launched a Sunglasses Line That Helps Developing Countries
3D Runway Looks
3D Runway Looks
At NYFW Rebecca Minkoff Integrated Visual Effects and 3D Fashion in Its Show
Hybrid E-Commerce Shops
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
Video-Capturing Eyewear
Video-Capturing Eyewear
The Pivothead Colfax Glasses Can Capture a Variety of Video
Summer-Ready Sportswear Editorials
Summer-Ready Sportswear Editorials
Newcomer Monty Fronts This Series by Photographer Joseph Bleu
Interchangeable Lens Eyewear
Interchangeable Lens Eyewear
The Frameri Eyewear Lenses Can Be Easily Swapped and Changed
Romantic Laser-Cut Eyewear
Romantic Laser-Cut Eyewear
Pixie Market's Sweet Heart Sunglasses Resemble Luxurious Lace
Cheeky Cycling Lookbooks
Cheeky Cycling Lookbooks
The Tour de Chimp Lookbook is a Cyclist's Dream
Bold Celebrity Eyewear
Bold Celebrity Eyewear
Russell Westbrook Introduces His Westbrook Frames Collection
Pop Artist Sunglasses
Pop Artist Sunglasses
These Andy Warhol Products Feature the Iconic Artist's Self-Portraits
Virtual Designer Glasses
Virtual Designer Glasses
The Made for Glass Collection by DVF Dresses Up Google Glasses
Pink-Haired Rapper Trinkets
Pink-Haired Rapper Trinkets
Shop Jeen’s Portrait Earrings Celebrate The Nicki Minaj BET Awards Win
Web Shopping Stylist Services
Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
Instantly Shoppable Ads
Instantly Shoppable Ads
Le Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours
Hip-Hop Themed Sleeve Accessories
Hip-Hop Themed Sleeve Accessories
These Leroy's Place Cufflinks Celebrate Dynamic Duos
Opulent Animal Kingdom Accessories
Opulent Animal Kingdom Accessories
The Stussy x Jules Kim Lion Double Ring Embodies Ornate Styling
Eco-Friendly Denim Shoes
Eco-Friendly Denim Shoes
The Puma 'Re-Cut Project' Shoes are Manufactured from Recycled Denim
Definatly Vibrant Skater Fashion
Definatly Vibrant Skater Fashion
Odd Future Presents the 'Golf Wang' Fall/Winter 2013 Line
Haute Hip-Hop Inspired Accessories
Haute Hip-Hop Inspired Accessories
The Love My Custom Spring/Summer 2013 Collection is Street-Chic
Controversial Rapper-Created Ads
Controversial Rapper-Created Ads
Tyler, the Creator's Mountain Dew Ad Gets Pulled Off the Air
Pastry Patterned Sweatshirts
Pastry Patterned Sweatshirts
The Donut Hoodie Design From ODD Future is Deliciously Devious
Python Patterned Luxury Sneakers
Python Patterned Luxury Sneakers
The Louis Vuitton Sneaker us the French House's Take on Cali Swag
Upcycled Denim Sandals
Upcycled Denim Sandals
The Jeans Sandal Boots by DaniKshoes are Pants for the Feet
Denim Baroque Footwear
Denim Baroque Footwear
The Free & Easy Jumper Plain Toe Boot is a Collaboration With White's Boots
Off-Kilter Rap Crew Captures (UPDATE)
Off-Kilter Rap Crew Captures (UPDATE)
Odd Future Photo Series by Terry Richardson with Frank Ocean
Winged Jean Kicks
Winged Jean Kicks
The JS Wings Denim Shoes are Angelic
Casual Cloud Kicks
Casual Cloud Kicks
These Vans Washed Denim Authentics are the Solution to Any Laid-Back Dresser
Rebellious Streetwear Lookbooks
Rebellious Streetwear Lookbooks
First Look at The Divinities Winter Collection for the New Year
Hip-Hop Homage Tees
Hip-Hop Homage Tees
Twelve Bar FW 2011 Shirts Pay Tribute to West Coast MCs
Underground Hip Hop Art Books
Underground Hip Hop Art Books
Golf Wang Shows the Artistic Side of Odd Future and Their Friends
Feminine Brass Knuckles
Feminine Brass Knuckles
Kyle Hopkins Makes Brass Knuckles for Badass Babes
Pious Pendants
Pious Pendants
The 'Black Jesus' Necklace Lets You Look like a Rap Star
Celeb Bling for Sale
Celeb Bling for Sale
Inaugural 'Hip Hop's Crown Jewels' Auction