Complicated Fable

The original purpose of fairy tales is revisited with modern lessons

Implications - For ages, fairy tales were used a device to teach children important lessons; in the modern age, the purpose of the fable persists, but the lesson is completely different. Today's fairy tale is packed with more complex lessons than their predecessors -- this is most famously seen with the retelling of Maleficent serving as a tale of non-romantic love and redemption. This speaks to the complexity of today's already-information-saturated child.
SCORE: 3.5
Mild Top 5 Examples: 176,724 Total Clicks Jul 13 - Oct 14
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Consumer Insight Topics: Pop CultureViral
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SCORE: 1
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