Lumberjack Obsession

The antiquated profession permeates markets as a symbol of masculinity

Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
SCORE: 5.6
Warm Top 4 Examples: 42,605 Total Clicks Dec 13 - Nov 14
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DEMOGRAPHICS
Layered Lumberjack Portrayals - The FT How To Spend It Editorial by Diego Merino is Rugged
SCORE: 6.3
V. Hot 25,960 Clicks Pub: Dec 13, 13
Layered Lumberjack Portrayals
The FT How To Spend It Editorial by Diego Merino is Rugged
This FT How To Spend It fashion feature by photographer Diego Merino brings its nomadic visual inspiration to life with layered menswear pieces and its nature-enriched backdrop. Bearded up-and-comer... [More]
Youthful Lumberjack Lookbooks - The HAUTEAM Spring/Summer 2015 Collection is Plaid-Accented
SCORE: 6.2
V. Hot 4,195 Clicks Pub: Jul 9, 14
Youthful Lumberjack Lookbooks
The HAUTEAM Spring/Summer 2015 Collection is Plaid-Accented
The HAUTEAM Spring/Summer 2015 collection is a fresh and youthful take on classic lumberjack looks. The Singapore-based label enlists photographer Sebastian Tan to capture model Bence Farkas in a... [More]
Mustache Soup Campaigns - Campbell Created 'Chunky Movember' to Raise Awareness for Men's Health
SCORE: 5.4
Warm 2,971 Clicks Pub: Nov 10, 14
Mustache Soup Campaigns
Campbell Created 'Chunky Movember' to Raise Awareness for Men's Health
The makers of Campbell Soup are creating a charity called ‘Chunky Movember’ to raise awareness for men’s health issues. The ad campaign for the charity portrays three men, all... [More]
Rugged Fisherman Editorials - Design Scene's HARBOUR Exclusive Boasts Hipster-Themed Attire
SCORE: 3.8
Mild 9,479 Clicks Pub: Aug 14, 14
Rugged Fisherman Editorials
Design Scene's HARBOUR Exclusive Boasts Hipster-Themed Attire
“HARBOUR” is Design Scene’s latest menswear exclusive that pays homage to the timeless and rugged style of fishermen. The fashion story is captured by photographer Ewoud Rooks’... [More]