The Frameri Eyewear Lenses Can Be Easily Swapped and Changed

By: Rahul Kalvapalle - Published: Jul 29, 2014 • References: frameri & techcrunch
Frameri is a new sunglasses brand, that has just launched to the public, that offers eye wear with interchangeable lenses. The company currently offers three different models of eyewear, with more models in the pipeline.

Each model is made available in a wide range of colors, and comes with the option for either tinted or non-tinted lenses. Buyers can even opt to get their sunglasses lenses or regular lenses fitted with a prescription.

The underlying idea behind Frameri's approach is that customers can purchase two or three differently colored versions of a single model of eyewear, procure the appropriate lenses for both sun and shade, and enjoy the ability to swap out their glasses as they wish.

The idea is the brainchild of CEO Konrad Billetz, who suffered an eye injury as a child and grew tired of wearing the same corrective lens-fitted eyewear on his face every day. Stats for Interchangeable Lens Eyewear Trending: Older & Mild
Research: 1,148 clicks in 95 w
Interest: 1.7 minutes
Concept: Frameri
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: sustainable wooden sunglasses, natural hemp sunglasses, and virtual designer glasses.