Tech-Enhanced Outerwear

As consumers crave advanced features, outerwear receives a hi-tech update

Implications - Consumers are constantly on the hunt for the next big innovation, which has pushed tech-focused outerwear to the forefront of the industry. The incorporation of futuristic elements appeals to consumer curiosity and a desire for innovation while continuing to deliver functionality.
SCORE: 4.4
Warm Top 4 Examples: 29,754 Total Clicks Apr 14 - Nov 14
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DEMOGRAPHICS
Consumer Insight Topics: Fashion
High-Tech Sports Apparel - The Nike Tech Pack Collection is Engineered for Maximum Performance
SCORE: 5.9
Hot 22,176 Clicks Pub: Apr 29, 14
High-Tech Sports Apparel
The Nike Tech Pack Collection is Engineered for Maximum Performance
The Nike Tech Pack Collection is a new collection of sports apparel that uses Nike’s cutting-edge Hyperfuse technology. The clothing exemplifies modern sportswear design by delivering three... [More]
Tech-Laden Fitness Gear - The ISAORA #TRAINBETTER Collection Boasts Stylish Designs
SCORE: 4.4
Warm 4,228 Clicks Pub: Oct 23, 14
Tech-Laden Fitness Gear
The ISAORA #TRAINBETTER Collection Boasts Stylish Designs
The ISAORA #TRAINBETTER Collection is a line that many people will be drawn to, especially considering how enduring the athletic fashion fad has been of late. Comfortable yet chic and ready for just... [More]
High-Tech Winter Parkas - The Spectra City Parka is Designed For Women
SCORE: 3.9
Mild 2,604 Clicks Pub: Nov 19, 14
High-Tech Winter Parkas
The Spectra City Parka is Designed For Women
Everything about Uber’s Spectra City Parka is high-tech. This jacket’s ultra-high quality construction ensures that it keeps the wearer extremely warm while maintaining a slim shape. It... [More]
Technologically Advanced Jackets - The Girls' Bugaboo Interchange Jacket is Three Jackets In One
SCORE: 3
Mild 746 Clicks Pub: Nov 19, 14
Technologically Advanced Jackets
The Girls' Bugaboo Interchange Jacket is Three Jackets In One
The Girls’ Bugaboo Interchange Jacket is a high-quality winter jacket by Columbia that could make for an excellent present this holiday season. This jacket leverages the wearer’s own... [More]