Pop Cultured Auto

Car companies partner with well-known celebs to create a cultural appeal

Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
SCORE: 6.2
Warm Top 5 Examples: 22,676 Total Clicks Feb 14 - Jun 15
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Consumer Insight Topics: MarketingAutosCommercials
Comic Book-Inspired Trikes - Game Over Cycles Designs a Motorcycle Based off the Batmobile
SCORE: 7.5
V. Hot 5,946 Clicks Pub: Jun 25, 15
Comic Book-Inspired Trikes
Game Over Cycles Designs a Motorcycle Based off the Batmobile
As people wait anxiously for the release of the next Batman instalment, creations such as this one from Game Over Cycles will help keep them appeased for the time being. In this case, however, some... [More]
Hollywood Hearthrob Motorbikes - The KRGT-1 is Keanu Reeves' Dream Motorbike
SCORE: 6.3
V. Hot 9,578 Clicks Pub: Oct 23, 14
Hollywood Hearthrob Motorbikes
The KRGT-1 is Keanu Reeves' Dream Motorbike
The KRGT-1 is a motorbike manufactured by Keanu Reeves’ Arch Motorcycle Company. The bike was built by chopper whiz Gard Hollinger in collaboration with Reeves. The bike is a chopper-inspired... [More]
Superhero Vehicle Makeovers - The Batman vs Superman Batmobile is Angular and Flat
SCORE: 4.8
Warm 2,802 Clicks Pub: Sep 11, 14
Superhero Vehicle Makeovers
The Batman vs Superman Batmobile is Angular and Flat
The Batman vs Superman Batmobile has been leaked over Instagram by locals in Detroit, where the highly anticipated ‘Dawn of Justice’ blockbuster is currently being filmed. A mishmash of... [More]
Celebrity-Designed Camera Cars - Will.i.am Equips Lexus' NX SUV with Four 180 Degree Lenses
SCORE: 5.7
Warm 3,343 Clicks Pub: Oct 3, 14
Celebrity-Designed Camera Cars
Will.i.am Equips Lexus' NX SUV with Four 180 Degree Lenses
Will.i.am has ventured from music to fashion and now cars with an exciting camera car design that ushers in a whole new future for the vehicle as the world knows it. While many car companies are... [More]
Villainous Auto Ads (UPDATE) - The Jaguar 2014 Big Game Commercial Stars a Cast of Evil-Doers
SCORE: 4.5
Mild 1,007 Clicks Pub: Feb 3, 14
Villainous Auto Ads (UPDATE)
The Jaguar 2014 Big Game Commercial Stars a Cast of Evil-Doers
The full Jaguar 2014 Big Game commercial has been released just ahead of today’s Super Bowl game, finally revealing the nature of the very dark ‘Rendezvous.’ The 2014 Jaguar Super Bowl ad... [More]