Multi-Functional Utility

The desire for multi-functional goods extends to the outerwear market

Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility.
SCORE: 4.8
Warm Top 5 Examples: 31,912 Total Clicks Oct 14 - Nov 14
Popularity
Activity
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DEMOGRAPHICS
Consumer Insight Topics: FashionLifestyleSportsShoes
Winter Workout Gear - The Nike Pro Hyperwarm Collection Ensures People Stay Fit in Cold Weather
SCORE: 7
V. Hot 10,965 Clicks Pub: Nov 17, 14
Winter Workout Gear
The Nike Pro Hyperwarm Collection Ensures People Stay Fit in Cold Weather
It’s easy to make excuses when it comes to cold weather workouts, but the problem of staying properly warm will no longer be a valid one thanks to the Nike Pro Hyperwarm collection. It is... [More]
Heat-Regulating Footwear - GoodFoot Optimal Slippers Ensure You Aren't Too Hot or Too Cold
SCORE: 5.3
Warm 15,518 Clicks Pub: Oct 20, 14
Heat-Regulating Footwear
GoodFoot Optimal Slippers Ensure You Aren't Too Hot or Too Cold
It’s a common problem that slippers can be too hot in the summer and too cold in the winter, which is a problem that GoodFoot Optimal slippers looks to solve with a revolutionary design that&#... [More]
Odor-Repelling Sweatpants - The All Season Sweats Regulate Body Temperature and Kill Odors
SCORE: 4.3
Mild 2,077 Clicks Pub: Oct 14, 14
Odor-Repelling Sweatpants
The All Season Sweats Regulate Body Temperature and Kill Odors
The All Season Sweats are sweat pants that are temperature-regulating and resistant to odor. Its developers claim that these sweat pants are superior to cotton and polyester sweat pants in a number... [More]
High-Tech Winter Parkas - The Spectra City Parka is Designed For Women
SCORE: 3.9
Mild 2,600 Clicks Pub: Nov 19, 14
High-Tech Winter Parkas
The Spectra City Parka is Designed For Women
Everything about Uber’s Spectra City Parka is high-tech. This jacket’s ultra-high quality construction ensures that it keeps the wearer extremely warm while maintaining a slim shape. It... [More]
Breathable Summer Sneakers - The Nike Breathe Collection Comprises Lightweight, Breathable Shoes
SCORE: 3.2
Untested 752 Clicks Pub: Oct 24, 14
Breathable Summer Sneakers
The Nike Breathe Collection Comprises Lightweight, Breathable Shoes
The Nike Breathe collection is a line of summer-focused high-performance shoes. It is after all summertime in the Southern half of the world, meaning that athletes south of the equator have a... [More]