Punny Branding

Tongue-in-cheek wordplay is adopted by brands to convey character

Implications - Packing elements of character and bragging into product marketing, the utilization of wordplay is catching attention for being off the cuff and personable. This laid back, carefree approach relates to consumers on more human level, and makes brand interactions more conversational rather than one-sided.
SCORE: 3.2
Mild Top 4 Examples: 9,100 Total Clicks Apr 14 - Nov 14
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Literary Jam Branding - Gastromasterskaya's Jam Jar Packaging Was Inspired by Popular Books
SCORE: 3.6
Mild 3,011 Clicks Pub: Apr 21, 14
Literary Jam Branding
Gastromasterskaya's Jam Jar Packaging Was Inspired by Popular Books
If you’re a bibliophile, you’ll probably adore the jam jar packaging designed for the Gastromasterskaya line of jams and confitures, and if you’re a fan of puns, you’ll find... [More]
Witty Food Packaging - Beth Fox-Fuller Developed a Funny Food Packaging Concept for ASDA
SCORE: 3.5
Mild 3,177 Clicks Pub: Jun 4, 14
Witty Food Packaging
Beth Fox-Fuller Developed a Funny Food Packaging Concept for ASDA
Beth Fox-Fuller is a London-based design design student who decided to come up with her own take on packaging for British supermarket chain ASDA’s line of food products and the result is some... [More]
Pensive Preserve Packaging - The Concept Branding for HUMMM Shows Off Four Delicious Jam Flavors
SCORE: 2.7
Mild 1,490 Clicks Pub: Jul 2, 14
Pensive Preserve Packaging
The Concept Branding for HUMMM Shows Off Four Delicious Jam Flavors
‘HUMMM’ is a packaging concept by art director and designer Christopher Chefel that was created to convey the unique flavors of jam through branding, logo and packaging. The fictive... [More]
Power-Based Flour Packaging - 'Flour to the People' is a Pun on a Popular Saying
SCORE: 2.4
Untested 1,422 Clicks Pub: Aug 2, 14
Power-Based Flour Packaging
'Flour to the People' is a Pun on a Popular Saying
When James Grant was asked to design a packaging and overall concept for flour, a popular pun came to mind: “power to the people,” and thus ‘Flour to the People’ was born.... [More]