Unexpected Brewery

Extending craftsmanship, brands create unique breweries for exotic appeal

Implications - Seeking to extend a sense of originality, craft breweries are turning to unconventional locations for architectural appeal. Using tree houses and underground facilities for production, brands are integrating abstract structural designs to heighten typically small-scale brands with a sense of novelty and visual allure.
SCORE: 3.1
Mild Top 4 Examples: 3,897 Total Clicks Jun 14 - Nov 14
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Consumer Insight Topics: LifestyleDrinking
Treehouse Breweries - The Tree House Brewery Caters to an Adult Drinker's Inner Child
SCORE: 4.8
Warm 2,266 Clicks Pub: Jun 15, 14
Treehouse Breweries
The Tree House Brewery Caters to an Adult Drinker's Inner Child
This Tree House Brewery came about from the collaboration between Ohio companies, Tree House Brewers and The Mohican Cabins. The adult-themed treehouse satisfies the need to escape reality, while... [More]
Underground Drink Ducts - This Brewery is Building a Beer Pipeline to Preserve Bruges's Authenticity
SCORE: 2.5
Untested 568 Clicks Pub: Oct 1, 14
Underground Drink Ducts
This Brewery is Building a Beer Pipeline to Preserve Bruges's Authenticity
In Belgium transporting huge quantities of beer is a problem, which is why one Bruges-based brewery is looking to build an underground beer pipeline. Located in the center of the historic city (an... [More]
Urban Hop Farms - Meantime Brewing Set Up a Hop Farm in London for the First Time in 100 Years
SCORE: 3.3
Untested 724 Clicks Pub: Jun 11, 14
Urban Hop Farms
Meantime Brewing Set Up a Hop Farm in London for the First Time in 100 Years
It’s been over a century since London had a permanent hop farm, but Meantime Brewing has just recently made a change to this statistic. The brewery turned an old construction site into a... [More]
Sweetened Liquor Breweries - The Spirit Works Distillery Makes Handmade Fruit Vodka and Gin Flavors
SCORE: 1.3
Untested 339 Clicks Pub: Sep 16, 14
Sweetened Liquor Breweries
The Spirit Works Distillery Makes Handmade Fruit Vodka and Gin Flavors
Spirit Works Distillery is an independently owned brewery that is known for making fruit vodkas and gins in the Sonoma County area. Owned by a husband and wide duo, the Spirit Works Distillery... [More]