Hyper-Protective Packaging

Brands create packages that over-protect products to enhance prestige

Implications - While the eco movement continues, some brands are going in the opposite by creating elaborate packaging that protects a product. This branding approach creates a sense of prestige for consumers who interpret the product in question as coveted while also creating a gift-like appearance that requires unwrapping.
SCORE: 4.9
Warm Top 6 Examples: 30,112 Total Clicks Jul 14 - Nov 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
UV-Protected Oil Bottles - This Olive Oil Bottle Design Keeps Contents as Fresh as Possible
SCORE: 6.8
Hot 4,653 Clicks Pub: Nov 13, 14
UV-Protected Oil Bottles
This Olive Oil Bottle Design Keeps Contents as Fresh as Possible
Using motifs like whole olives, trees, minimalist color schemes and clear glass to show off the color of the product, after a while, many olive oil bottle designs just start to look the same.... [More]
$300 Designer Lipsticks - Givenchy's Le Rouge Lipstick is a Luxurious Limited Edition
SCORE: 6.3
Warm 3,323 Clicks Pub: Aug 7, 14
$300 Designer Lipsticks
Givenchy's Le Rouge Lipstick is a Luxurious Limited Edition
The Le Rouge lipstick line by Givenchy has been around for about a year now, but for the fall, the lipstick is being presented in even more luxe packaging. The bold red lip shade will be packaged in... [More]
Accordion Bottle Boxes - Quartz Champagne Packaging Complements the Elaborate Flavors Within
SCORE: 5.5
Warm 14,015 Clicks Pub: Sep 29, 14
Accordion Bottle Boxes
Quartz Champagne Packaging Complements the Elaborate Flavors Within
The smooth silhouette of a bottle of bubbly does capture the sophistication of the drink, but Quartz Champagne packaging does a brilliant job of suggesting the real complexity of the production and... [More]
Rustic Syrup Packaging - 3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
SCORE: 4.4
Warm 3,116 Clicks Pub: Jul 12, 14
Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
Branding and packaging for 3/4 oz. Tonic Maison was developed to match the idea that 3/4 oz. is all of the syrup you’ll need to make the perfect gin and tonic. The syrup is made from a mix... [More]
Multipurpose Oil Packaging - This Oil Bottle Packaging Transforms into a Light Fixture
SCORE: 3
Mild 3,593 Clicks Pub: Nov 10, 14
Multipurpose Oil Packaging
This Oil Bottle Packaging Transforms into a Light Fixture
Although there is a lot of emphasis that tends to be put on getting a product off of the shelves and home with consumers through attention-grabbing packaging, there are few designs that propose ways... [More]
Celebratory Rum Sets - The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses
SCORE: 2.6
Untested 1,412 Clicks Pub: Jul 12, 14
Celebratory Rum Sets
The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses
In celebration of its 125th anniversary, Bundaberg Rum had a special set designed for it by LINEA. When the set is totally closed up, the rum bottle can still be seen through a square cutout in... [More]