Cosmetic Obscurity

As consumers covet unique goods, bizarre personal products rise in popularity

Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
SCORE: 4.7
Mild Top 5 Examples: 11,140 Total Clicks Sep 13 - Oct 14
Popularity
Activity
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DEMOGRAPHICS
Consumer Insight Topics: FashionCosmetics
Peculiar Plasticine Perfumes - The Demeter Play-Doh Cologne Spray Has a Unique Scent
SCORE: 5.5
Warm 1,793 Clicks Pub: May 12, 14
Peculiar Plasticine Perfumes
The Demeter Play-Doh Cologne Spray Has a Unique Scent
The chances you played with the colorful Plasticine toy Play-Doh at home or at school when you were a child are high. If you were hooked on the unusual scent of the Play-Doh product, now you can... [More]
Spicy Wasabi Toothpastes - Wasabi-Flavored Toothpaste Will Definitely Wake You Up in the Morning
SCORE: 5.6
Warm 1,492 Clicks Pub: Oct 30, 14
Spicy Wasabi Toothpastes
Wasabi-Flavored Toothpaste Will Definitely Wake You Up in the Morning
For those who love minty flavors, trying out a flavored toothpaste with a spicy kick like cinnamon seems like a very daring thing to do. But for the ultra adventurous, there’s wasabi toothpaste,... [More]
Alcoholic Shampoo Branding - Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
SCORE: 4.2
Warm 4,380 Clicks Pub: Sep 27, 13
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
You might confuse the contents of Weizen Bier Wheat Shampoo packaging with something drinkable, but that’s sort of the point. Part of the Tradition line of toiletries, this hair grooming... [More]
Bizarre Beer Shampoos - The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale
SCORE: 4.3
Warm 2,200 Clicks Pub: Jul 6, 14
Bizarre Beer Shampoos
The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale
While washing your locks with a series of hair shampoos filled with beer might sound like a strange concept, the BRÖÖ body and haircare brand promises that beer-infused hair products are actually... [More]
Food-Based Skincare - The Skinfood Skincare Brand Uses Natural Food Items in its Products
SCORE: 3
Mild 1,275 Clicks Pub: Jul 29, 14
Food-Based Skincare
The Skinfood Skincare Brand Uses Natural Food Items in its Products
If we are what we eat then it makes sense that the Skinfood skincare brand designs its products around all-natural food items that are beneficial for both inside and outside your body. The Korean... [More]