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This Nike Video Captures Indians’ Passion for the Sport of Cricket

By: Rahul Kalvapalle - Published: Apr 3, 2014 • References: facebook and nikeinc
Nike India launched this crowdsourced cricket film to celebrate young Indian cricketers’ dedication to India’s favorite sport. The film consists of more than a 1,000 action photos stitched together to create a cricket action sequence.

More than 2 million images were submitted to Nike for the video campaign, dubbed ‘Make Every Yard Count.' Additionally, more than a 100 photographers traversed the country capturing action shots of young cricketers.

The sequence depicts a ball being bowled to a batsman, who strikes it before it is intercepted by a fielder who throws the ball back just as the batsman acrobatically makes his ground. India’s rich and diverse landscapes and cityscapes provide a beautiful and dramatic backdrop to the action.

“At Nike, we understand that the cricket culture of this nation is not confined to Team India and its players,” says Nike India Marketing Director Avinash Pant. “It includes the millions of young cricketers who strive every day to be amongst the best tomorrow.”