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The Tour de Chimp Lookbook is a Cyclist's Dream

By: Vasiliki Marapas - Published: • References: thechimpstore & highsnobiety
Following its most recent lookbook -- a tongue-in-cheek series featuring girls and bananas -- Leeds-based retailer The Chimp Store is releasing another for Summer 2014, cleverly titled 'Le Tour de Chimp.'

Considering the fact that Tour de France just began in the store's city of origin, it makes sense that it would pay homage to the event with this fun lookbook photographed by Tom Joy.

The Chimp Store's garments are worn by some of the city's cyclists. The offerings come from well-known streetwear brands such as Billionaire Boys Club, Croocks & Castles, HUF, Rockwell by Parra, Odd Future and Raised by Wolves, among others. Overall, the cheeky Le Tour de Chimp lookbook is a fun way to get in the spirit! Stats for Cheeky Cycling Lookbooks Trending: This Quarter & Average
Traction: 1,521 clicks in 21 w
Interest: 2.6 minutes
Concept: Tour De Chimp
Related: 99 examples / 76 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: haute historical streetwear, darling streetwear collections, and nostalgic cycling collections.