Justin Bieber Adopts a Marble Sculpture Aesthetic for Calvin Klein

By: Misel Saban - Jan 27, 2016
References: explorelvinklein & mashable
In light of Justin Bieber's recently successful year, the pop star has also become the face of Calvin Klein's #mycalvins underwear ad campaign. In the most recent billboards, the blonde singer is seen replicating the aesthetic of an antiquated marble statue coupled with the caption, "I flaunt in #mycalvins." The ad is part of the recent 2016 advertisements that make use of the branded hashtag along with celebrity endorsements.

The #mycalvins ad campaign for 2016 takes the brand's widespread social media hashtag by asking the faces of the brand -- such as Bieber and Kendall Jenner -- to tell audiences what it is they do when sporting the underwear. Bieber's answer was to "flaunt" and the ad campaign showcases him doing just that as if he were a marble statue himself.