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Celeb-Backed Fashion Campaigns

Squid Game Actress Jung Ho-Yeon Stars in New Calvin Klein Campaign

— October 28, 2021 — Marketing
Jung Ho-yeon, a South Korean actress who recently rose to fame following her role in the Netflix series 'Squid Game,' will now be starring in the new Heron Preston for Calvin Klein Season 2 campaign.

Of course, Jung Ho-yeon will join a long list of prominent celebrities featured in iconic #mycalvins imagery. The concise and cohesive photoshoot shows Jung Ho-yeon dressed in select pieces from the Heron Preston for Calvin Klein Season 2 collection.

According to the company, the new collection aims to reimagine the DNA of Calvin Klein from a contemporary point of view. Items featured will include an Organic Cotton Heavyweight Logo T-Shirt, a ‘90 s Fit Jeans, a Recycled Polyester Alpaca Cardigan, and Organic Cotton Rib Strap Bralette and Briefs. All of the new pieces will don Heron Preston's signature orange hue.

Image Credit: Hoooooyeony/Calvin Klein
Trend Themes
1. Celebrity-backed Fashion Campaigns - Opportunity for fashion brands to collaborate with rising stars and prominent celebrities to create innovative fashion campaigns that can attract a wider audience.
2. Contemporary Reimagination - Opportunity for fashion brands to reimagine their identity from a contemporary point of view by incorporating new elements while still keeping their roots intact.
3. Sustainable Fashion - Opportunity for fashion brands to create sustainable and eco-friendly clothing collections that cater to consumers who prioritize sustainable and ethical practices.
Industry Implications
1. Fashion Industry - Fashion brands can innovate and create new clothing collections by collaborating with celebrities and using sustainable and eco-friendly materials to address the evolving needs of consumers.
2. Entertainment Industry - Opportunity for the entertainment industry to partner with fashion brands and create innovative and captivating campaigns that showcase the talent of rising stars and prominent celebrities.
3. Sustainability Industry - Sustainability companies can partner with fashion brands to create innovative and eco-friendly clothing collections that promote sustainable and ethical practices and address the growing demand for sustainable fashion.
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