Eco Fast Fashion

Large retailers are slowly becoming more eco-conscious

Implications - As the environmental effects of fast fashion continue to take hold in various parts of the world, large retailers that function as the main culprits of this process are beginning to understand that many consumers resent this. While movement towards becoming entirely eco-friendly remains slow, these brands are testing out smaller projects that claim to cater to consumers' desire to purchase clothing that is produced via responsible methods that are less likely to contribute to climate change.
SCORE: 7.7
This Quarter and Warm Top 4 Examples: 4,042 Total Clicks Apr 16 - Oct 16
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Recycled Chain Store Clothing - Urban Outfitters' New Clothing Line Features Repurposed Fabric
SCORE: 8.2
This Year and Hot 1,555 Clicks Pub: Jul 11, 16
Recycled Chain Store Clothing
Urban Outfitters' New Clothing Line Features Repurposed Fabric
Urban Outfitters is attempting to become more eco-conscious by creating a clothing line made from repurposed fabric. The ‘Rework’ collection is made from “limited runs of remnant... [More]
Eco Fashion Installations - H&M Celebrates World Recycle Week with a Consumer-Powered Display
SCORE: 7.4
This Year and Hot 1,508 Clicks Pub: Apr 15, 16
Eco Fashion Installations
H&M Celebrates World Recycle Week with a Consumer-Powered Display
In celebration of World Recycle Week and Earth Day this year, H&M set up a dynamic installation in its flagship Oxford Circus store. Inside the installation, there are 24 floor tiles that... [More]
Reclaimed 90s-Inspired Clothing - Topshop Has Released its New Eco-Friendly 'Reclaim' Collection
SCORE: 6.9
This Quarter and Warm 511 Clicks Pub: Oct 18, 16
Reclaimed 90s-Inspired Clothing
Topshop Has Released its New Eco-Friendly 'Reclaim' Collection
UK retailer Topshop has continued to grow in popularity due to its clothing that mixes current and fashion-forward styles and its newest collection looks towards both the past and the future for... [More]
Fashion Ad Music Videos - The H&M World Recycle Week is Promoted Through M.I.A.
SCORE: 5.9
This Year and Warm 468 Clicks Pub: Apr 11, 16
Fashion Ad Music Videos
The H&M World Recycle Week is Promoted Through M.I.A.
One clothing brand is hoping to make a difference through the launch of H&M World Recycle Week. Set to kick off on April 18th, the initiative is being promoted through a unique way: a music... [More]