Modern consumers seek collectibles that can be stored on technological devices
Implications - As the Gen Z and Millennial generations downsize homes and reduce physical commodities, items of sentimental value are transitioning to digital formats. Today’s consumers no longer see the value in displaying figurines or storing memorabilia passed on from previous generations, but would rather preserve moments via digital storage to ensure safe keeping and ease of access, in keeping with the digitization of data and information.
Workshop Question - What is your brand doing to keep with up with the digitization of information?
Trend Themes
1. Digital Memorabilia - Millennial and Gen Z consumers are opting to preserve sentimental items via digital storage, leading to the emergence of digital memorabilia startups.
2. Personalized Memory Books - A growing number of startups are giving consumers the option to compile sentimental digital correspondences into physical personalized books.
3. Socially Connected Packaging - Integrating QR codes and NFC-enabled labels into product packaging provides companies the opportunity to connect with consumers and offer exclusive digital content.
Industry Implications
1. E-commerce and Online Retail - Digital memorabilia startups could appeal to consumers who are downsizing their homes and prefer to store sentimental items via digital storage.
2. Social Media and Networking - Personalized memory books and digital scrapbook apps have the potential to appeal to consumers who want to share and curate their collections on social media.
3. Consumer Packaged Goods - Socially connected packaging offers companies a way to connect with consumers and offer exclusive digital content, such as filters and games, that reward those who engage with the packaging.
7 Featured, 61 Examples:
242,531 Total Clicks
Date Range:
Oct 13 — Jun 17
Trending:
Average
Consumer Insight Topics:
