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Score: 6
This Month and Mild Top 4 Examples: 5,837 Total Clicks Date Range: Sep 13 - Sep 14
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Showcasing admiration, owners turn to blunt forms of pet appreciation
Implications - As consumers become more expressive due to mass media and online engagement, typically private signs of affection are becoming more blunt and publicly showcased. Using bold imagery to showcase appreciation, pet lovers are turning to clothes and accessories to show how they feel. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 3,732 Total Clicks Date Range: Nov 12 - Aug 14
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Seeking experimentation, consumers turn to scented foods
Implications - Extending the concept of cross-cultural cuisine, chefs and foodies are incorporating unexpected scents to reinvent traditional dishes. Featuring smells that are reminiscent of perfumes and designer fragrances, these meals help ignite the senses with atypical ingredients, blending the elegance of beauty products with familiarity of everyday meals. [More]
Score: 8.3
This Quarter and V. Hot Top 4 Examples: 32,941 Total Clicks Date Range: Apr 12 - Jul 14
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A growing emphasis on individuality sparks consumers to use pieces unexpectedly
Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression. [More]
Score: 9
This Week and V. Hot Top 4 Examples: 20,133 Total Clicks Date Range: May 14 - Sep 14
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A fixation on the eating experience sparks a focus on shocking cuisine
Implications - Consumers aren't simply looking for something delicious to eat, but a story to tell afterward. As foodie culture becomes ubiquitous, the unappetizing is becoming a focus for consumers craving an experience that's both satisfying for their palate and worthy of being shared on social media. [More]
Score: 7.9
This Year and Warm Top 4 Examples: 101,048 Total Clicks Date Range: Apr 14 - Jun 14
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A desire for individuality prompts a rise in eclectic prom ensembles
Implications - Turning experiences like Prom into opportunities for personal expression, consumers are turning to cinematic references and quirky material. This reflects a move beyond the traditionally attractive and into a realm where a person's value is based on personality and individualism. [More]
Filed in: FashionUnique
Trend Hunter Services
Score: 7
This Year and Warm Top 4 Examples: 6,938 Total Clicks Date Range: Sep 13 - May 14
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Bugs transition from gross to glamorous for edgy, sustainable consumers
Implications - Food scarcity has led to the adoption of insects as a protein source, which is seeing the rebranding of bugs from gross to a crucial element of the new food chain. The edgy status of insects is seeing them embraced in a multitude of industries as a delicacy for consumption, hip for apparel as well as a sign of proliferation consumer demand for sustainable consumption. [More]
Score: 8
This Year and Hot Top 4 Examples: 70,582 Total Clicks Date Range: Jun 13 - May 14
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As touch technology becomes old news, tactile-based innovations rise
Implications - The consumer electronics industry has spent decades perfecting touchscreen technology, but just as the perfection is peaked, so is the interest by users. As consumers move to prefer tactile experiences with tech, brands are responding in kind with innovations that stimulate through texture to further prepare users for an enhanced biometric experience in the future. [More]
Score: 7.3
This Year and Warm Top 4 Examples: 55,672 Total Clicks Date Range: Jul 13 - May 14
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Celebrity adoration reaches new peaks as fans idolize in unexpectly
Implications - Celebrity culture is becoming much more than a fascination with those in the limelight as consumers look to products to physically become their favorite stars. Transitioning from admiration to just plain creepy, the products allow the star obsessed to get pseudo-closer to celebrities in a bid to taste -- figuratively and literally -- the celebrity lifestyle. As the media inflates stars beyond the Hollywood realm, reality for average consumers becomes increasingly unappealing as they look for any and all quick fix methods to enter celebrity culture, proving opportunities for brands who aren't afraid to take risks. [More]
Score: 8.3
This Year and V. Hot Top 4 Examples: 31,683 Total Clicks Date Range: May 13 - May 14
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Seeking perfection, consumers turn to body-shaping products for results
Implications - While health regimes and anti-aging serums are surely not a new phenomenon, a growing desire to maintain a certain physique has prompted more outlandish beauty techniques. Diverting from traditional methods of nutritional consumption and daily exercise, consumers are turning to products that help physically mold and shape their bodies to a preferred outcome, speaking to a desire for more instantaneous, yet exclusive methods of maintaining physical aesthetics. [More]
Score: 7.9
This Year and Warm Top 4 Examples: 63,496 Total Clicks Date Range: Nov 13 - May 14
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Solutions that promote work and rest speaks to a shift in workplace demographics
Implications - Millennial employees are purported to be the most enthusiastic generation in the workforce, but also the one with the worst work ethic. As the exodus of Boomers from the workplace continues, designers are responding to the surge in productively-challenged Gen Ys with solutions that intertwine the concepts of work and rest to promote a sense of acceptance for sleepy twenty-somethings on a deadline. [More]