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Score: 5.1
This Year and Mild Top 4 Examples: 1,747 Total Clicks Date Range: Jul 15 - Feb 16
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Insect repellents add an interactive component for consumer intrigue
Implications - While products like insect repellents provide consumers with a straight-forward method of protection, troublesome application often prevents consumers from adopting such products into their lifestyle. Seeking to make the process more enjoyable, brands are adding components of play and interaction to make repellents more gratifying for the consumer. Integrating repellents into arts and crafts and motorcycle accessories, brands are using unexpected activities to bring an element of surprise and delight to the process. The use of such interactive components suggest a growing consumer need for entertainment, even when it comes to one’s health. [More]
Score: 5.2
Warm Top 4 Examples: 7,051 Total Clicks Date Range: Mar 15 - Jul 15
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Festivals cater to individual interests and markets to expand interest
Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry. [More]
Score: 4.8
Warm Top 4 Examples: 3,708 Total Clicks Date Range: Mar 14 - Jul 15
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Insect repellent adopts unconventional forms for experiential allure
Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential. [More]
Filed in: Unique
Score: 5.7
Warm Top 4 Examples: 11,897 Total Clicks Date Range: May 14 - Jun 15
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Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation. [More]
Score: 4.6
Mild Top 4 Examples: 7,706 Total Clicks Date Range: May 14 - Apr 15
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Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago. [More]
Filed in: FashionUnique
Score: 4.1
Mild Top 4 Examples: 9,497 Total Clicks Date Range: May 13 - Jan 15
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Consumers turn to products for emotional and physical comfort
Implications - Filling the void of an isolated lifestyle, consumers are turning to specialized products for emotional support. Using products that provide human-like physical interactions, consumers are seeking to maintain elements of affection in a more controlled, autonomous manner. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 1,180 Total Clicks Date Range: Jan 16 - Apr 16
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Seeking alternative solutions, consumers turn to novel allergy products
Implications - Seeking alternatives to traditional medicine, consumers are turning to eccentric allergy solutions for relief. Opting for in-your-face products like specialized masks and face-worn purifiers, consumers are willing to embrace and even wear offbeat products as a means of ensuring overall health. [More]
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Score: 5.9
Hot Top 4 Examples: 32,784 Total Clicks Date Range: Oct 13 - Jan 15
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Seeking to make an impact, brands turn to bizarre retail locations
Implications - Seeking to revolutionize retail experiences, brands are turning to unexpected locations for consumer appeal. Creating retail spaces underwater and in subway cars, brands are looking to not only drive sales, but change the way traditional retail spaces are perceived, helping to create a more momentous shopping experience. [More]
Score: 3.9
Mild Top 4 Examples: 6,575 Total Clicks Date Range: Mar 13 - Nov 14
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Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable. [More]
Score: 5.3
Warm Top 4 Examples: 16,645 Total Clicks Date Range: Nov 12 - Dec 14
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Toys are physically adapted to imitate the aesthetics of the consumer
Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references. [More]