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Score: 6.4
This Week and Warm Top 4 Examples: 2,595 Total Clicks Date Range: Mar 14 - Jul 15
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Insect repellent adopts unconventional forms for experiential allure
Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential. [More]
Filed in: Unique
Score: 7.8
This Quarter and Hot Top 4 Examples: 32,694 Total Clicks Date Range: Dec 13 - Jun 15
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Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation. [More]
Score: 5.9
This Year and Mild Top 4 Examples: 5,979 Total Clicks Date Range: May 14 - Apr 15
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Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago. [More]
Filed in: FashionUnique
Score: 5.2
This Year and Mild Top 4 Examples: 8,434 Total Clicks Date Range: May 13 - Jan 15
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Consumers turn to products for emotional and physical comfort
Implications - Filling the void of an isolated lifestyle, consumers are turning to specialized products for emotional support. Using products that provide human-like physical interactions, consumers are seeking to maintain elements of affection in a more controlled, autonomous manner. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 7,679 Total Clicks Date Range: Jun 13 - Jan 15
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Seeking alternative solutions, consumers turn to novel allergy products
Implications - Seeking alternatives to traditional medicine, consumers are turning to eccentric allergy solutions for relief. Opting for in-your-face products like specialized masks and face-worn purifiers, consumers are willing to embrace and even wear offbeat products as a means of ensuring overall health. [More]
Trend Hunter Services
Score: 4.9
This Year and Mild Top 4 Examples: 5,493 Total Clicks Date Range: Mar 13 - Nov 14
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Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 14,618 Total Clicks Date Range: Nov 12 - Dec 14
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Toys are physically adapted to imitate the aesthetics of the consumer
Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references. [More]
Score: 7.4
This Year and V. Hot Top 4 Examples: 24,120 Total Clicks Date Range: May 14 - Oct 14
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Seeking to unnerve rather than scare, consumers create grotesque confections
Implications - As the normality of violence and gore increases, aspects traditionally associated with scary and frightening imagery are becoming mundane. Adding a humorous twist to dark holidays like Halloween, consumers turning to sweets and desserts reminiscent of abject objects, reflecting a turn toward more shocking ways to celebrate holidays. [More]
Score: 4
This Year and Mild Top 4 Examples: 9,947 Total Clicks Date Range: Jul 13 - Oct 14
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A heightened appreciation for gruesome imagery prompts macabre confectionery treats
Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 9,063 Total Clicks Date Range: Sep 12 - Oct 14
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Celeb merchandise takes an eclectic turn as consumers crave customization
Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods. [More]