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Score: 5.8
This Quarter and Mild Top 4 Examples: 7,802 Total Clicks Date Range: May 13 - Jan 15
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Consumers turn to products for emotional and physical comfort
Implications - Filling the void of an isolated lifestyle, consumers are turning to specialized products for emotional support. Using products that provide human-like physical interactions, consumers are seeking to maintain elements of affection in a more controlled, autonomous manner. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 6,669 Total Clicks Date Range: Jun 13 - Jan 15
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Seeking alternative solutions, consumers turn to novel allergy products
Implications - Seeking alternatives to traditional medicine, consumers are turning to eccentric allergy solutions for relief. Opting for in-your-face products like specialized masks and face-worn purifiers, consumers are willing to embrace and even wear offbeat products as a means of ensuring overall health. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 4,789 Total Clicks Date Range: Mar 13 - Nov 14
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Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 15,642 Total Clicks Date Range: Nov 12 - Oct 14
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Toys are physically adapted to imitate the aesthetics of the consumer
Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references. [More]
Score: 7.9
This Year and V. Hot Top 4 Examples: 22,753 Total Clicks Date Range: May 14 - Oct 14
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Seeking to unnerve rather than scare, consumers create grotesque confections
Implications - As the normality of violence and gore increases, aspects traditionally associated with scary and frightening imagery are becoming mundane. Adding a humorous twist to dark holidays like Halloween, consumers turning to sweets and desserts reminiscent of abject objects, reflecting a turn toward more shocking ways to celebrate holidays. [More]
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Score: 4.5
This Year and Mild Top 4 Examples: 9,210 Total Clicks Date Range: Jul 13 - Oct 14
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A heightened appreciation for gruesome imagery prompts macabre confectionery treats
Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics. [More]
Score: 5
This Year and Mild Top 4 Examples: 8,106 Total Clicks Date Range: Sep 12 - Oct 14
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Celeb merchandise takes an eclectic turn as consumers crave customization
Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 9,976 Total Clicks Date Range: Jul 13 - Oct 14
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Adding allure to health and wellness, consumers turn to eclectic workout tactics
Implications - Adding an element of humor to traditional health routines, consumers are turning to eclectic workout regimes. Offering atypical products that encourage unusual body movements, retailers are using elements of gaming and abstract aesthetics to enhance physical activities with both visual and experiential qualities. This reflects a growing desire for methods of well-being that go beyond physical benefits. [More]
Score: 6.6
This Year and Hot Top 4 Examples: 9,843 Total Clicks Date Range: Jan 13 - Sep 14
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Consumers turn to public spaces to digitally detach
Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement. [More]
Score: 4.3
This Year and Mild Top 4 Examples: 10,667 Total Clicks Date Range: Dec 12 - Sep 14
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Consumers turn to signal-blocking tech accessories to occasionally detach
Implications - Seeking to find a middle ground between isolation and addictive online tendencies, users are turning to signal-blocking accessories for a temporary detachment. Using specially designed cases and even apps to block out WiFi signals and distractions, consumers are allowing themselves to go off the grid without having to physically part with their beloved tech devices. [More]