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Score: 5.8
This Month and Mild Top 4 Examples: 6,573 Total Clicks Date Range: Sep 12 - Oct 14
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Celeb merchandise takes an eclectic turn as consumers crave customization
Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 8,378 Total Clicks Date Range: Jul 13 - Oct 14
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Adding allure to health and wellness, consumers turn to eclectic workout tactics
Implications - Adding an element of humor to traditional health routines, consumers are turning to eclectic workout regimes. Offering atypical products that encourage unusual body movements, retailers are using elements of gaming and abstract aesthetics to enhance physical activities with both visual and experiential qualities. This reflects a growing desire for methods of well-being that go beyond physical benefits. [More]
Score: 7.4
This Month and Hot Top 4 Examples: 8,548 Total Clicks Date Range: Jan 13 - Sep 14
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Consumers turn to public spaces to digitally detach
Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 9,653 Total Clicks Date Range: Dec 12 - Sep 14
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Consumers turn to signal-blocking tech accessories to occasionally detach
Implications - Seeking to find a middle ground between isolation and addictive online tendencies, users are turning to signal-blocking accessories for a temporary detachment. Using specially designed cases and even apps to block out WiFi signals and distractions, consumers are allowing themselves to go off the grid without having to physically part with their beloved tech devices. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 6,175 Total Clicks Date Range: Sep 13 - Sep 14
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Showcasing admiration, owners turn to blunt forms of pet appreciation
Implications - As consumers become more expressive due to mass media and online engagement, typically private signs of affection are becoming more blunt and publicly showcased. Using bold imagery to showcase appreciation, pet lovers are turning to clothes and accessories to show how they feel. [More]
Trend Hunter Services
Score: 5.3
This Quarter and Mild Top 4 Examples: 3,811 Total Clicks Date Range: Nov 12 - Aug 14
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Seeking experimentation, consumers turn to scented foods
Implications - Extending the concept of cross-cultural cuisine, chefs and foodies are incorporating unexpected scents to reinvent traditional dishes. Featuring smells that are reminiscent of perfumes and designer fragrances, these meals help ignite the senses with atypical ingredients, blending the elegance of beauty products with familiarity of everyday meals. [More]
Score: 8.1
This Year and V. Hot Top 4 Examples: 34,731 Total Clicks Date Range: Apr 12 - Jul 14
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A growing emphasis on individuality sparks consumers to use pieces unexpectedly
Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 24,963 Total Clicks Date Range: May 14 - Sep 14
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A fixation on the eating experience sparks a focus on shocking cuisine
Implications - Consumers aren't simply looking for something delicious to eat, but a story to tell afterward. As foodie culture becomes ubiquitous, the unappetizing is becoming a focus for consumers craving an experience that's both satisfying for their palate and worthy of being shared on social media. [More]
Score: 7.8
This Year and Warm Top 4 Examples: 102,318 Total Clicks Date Range: Apr 14 - Jun 14
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A desire for individuality prompts a rise in eclectic prom ensembles
Implications - Turning experiences like Prom into opportunities for personal expression, consumers are turning to cinematic references and quirky material. This reflects a move beyond the traditionally attractive and into a realm where a person's value is based on personality and individualism. [More]
Filed in: FashionUnique
Score: 6.8
This Year and Warm Top 4 Examples: 7,461 Total Clicks Date Range: Sep 13 - May 14
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Bugs transition from gross to glamorous for edgy, sustainable consumers
Implications - Food scarcity has led to the adoption of insects as a protein source, which is seeing the rebranding of bugs from gross to a crucial element of the new food chain. The edgy status of insects is seeing them embraced in a multitude of industries as a delicacy for consumption, hip for apparel as well as a sign of proliferation consumer demand for sustainable consumption. [More]