Hyper-Targeted Festival

Festivals cater to individual interests and markets to expand interest

Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry.
SCORE: 4.5
Mild Top 5 Examples: 7,906 Total Clicks Jan 14 - Jul 15
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Consumer Insight Topics: WorldLifestyleSportsTravel
Micro Dwelling Festivals - Small Homes are Celebrated at Canada's Tiny House Festival
SCORE: 7.5
V. Hot 5,357 Clicks Pub: Jul 30, 15
Micro Dwelling Festivals
Small Homes are Celebrated at Canada's Tiny House Festival
While micro-sized dwellings used to be inhabited by only some of the most passionate environmentalists, the tiny house movement is showing the average person how practical, affordable, portable and... [More]
Sacred Communal Facilities - The Temple at Lightning in a Bottle Fest is a Spiritual Space
SCORE: 5.7
Warm 1,219 Clicks Pub: Mar 16, 15
Sacred Communal Facilities
The Temple at Lightning in a Bottle Fest is a Spiritual Space
The Temple of Consciousness at the Lightning in a Bottle Festival is a spiritual gathering place for healing and sanctuary. The Temple of Consciousness is a place for dance as well as quiet... [More]
Renaissance Romanian Events - The Electric Castle Festival Brings Modern Music to a Medieval Locale
SCORE: 3.2
Untested 489 Clicks Pub: Mar 16, 15
Renaissance Romanian Events
The Electric Castle Festival Brings Modern Music to a Medieval Locale
It’s not everyday that a music lover is able to experience an event such as the Electric Castle Festival. Taking place in Romania on site of a Renaissance mansion, it boasts both electronic... [More]
Bollywood-Indie Fusion Festivals - The Bacardi NH7 Weekender Festival Explores Indie Bollywood
SCORE: 2.4
Untested 319 Clicks Pub: Mar 16, 15
Bollywood-Indie Fusion Festivals
The Bacardi NH7 Weekender Festival Explores Indie Bollywood
There are music festivals that are purist in their adherence to a particular genre, and then there are those that look to be game-changers—the Bacardi NH7 Weekender is certainly in the latter... [More]
Equality-Promoting Sporting Events - The 2014 Gay Games Will be Taking Place in Cleveland in August
SCORE: 2
Untested 522 Clicks Pub: Jan 29, 14
Equality-Promoting Sporting Events
The 2014 Gay Games Will be Taking Place in Cleveland in August
The 2014 Gay Games will be hosted by Cleveland, Ohio. Tom Nobbe is the executive director of the 2014 Gay Games, and he said that Cleveland was chosen to host the event for a variety of reasons,... [More]