Simplistic Skincare

The less-is-more approach to skincare appeals to consumers with sensitive skin

Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
SCORE: 6.6
Warm Top 4 Examples: 20,190 Total Clicks Jan 15 - Jul 15
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All-Natural Sensorial Skincare - Herbivore Botanicals is a Forward-Thinking Organic Beauty Company
SCORE: 7.1
Hot 10,241 Clicks Pub: Jun 15, 15
All-Natural Sensorial Skincare
Herbivore Botanicals is a Forward-Thinking Organic Beauty Company
Herbivore Botanicals is a Seattle-based producer of all-natural “sensorial” skincare products that nourish the body while also stimulating the senses. Each product is formulated with... [More]
Responsible Organic Skincare - Farm to Girl's Organic Skin Care Products Are Fair & Responsible
SCORE: 6.9
Hot 4,274 Clicks Pub: Jan 7, 15
Responsible Organic Skincare
Farm to Girl's Organic Skin Care Products Are Fair & Responsible
Farm to Girl has a lot of goals for its organic skin care products, including to become the first zero waste, closed loop, non-toxic skin and baby care company out there. Rather than tackling just... [More]
Herb-Infused Skincare - The New 'Elemental Herbs' Products Feature Natural Medicinal Herbs
SCORE: 6.1
Warm 2,063 Clicks Pub: Jun 16, 15
Herb-Infused Skincare
The New 'Elemental Herbs' Products Feature Natural Medicinal Herbs
Former massage therapist Caroline Duell recently began producing her line of natural skincare products made from olive oil, beeswax and powerful medicinal herbs. Her company is called ‘... [More]
Organic Artisan Apothecaries - Fig and Yarrow is a Beauty Range of Delicate Botanical Formulas
SCORE: 5.5
Warm 3,612 Clicks Pub: Jun 15, 15
Organic Artisan Apothecaries
Fig and Yarrow is a Beauty Range of Delicate Botanical Formulas
Fig and Yarrow is an organic artisan apothecary creating all-natural solutions for the home, health and vanity. Based in Denver, the range is made up of botanical blends that seeks to leverage... [More]