Promotional Authenticity

Brands take a traditional approach to commercials and marketing

Implications - Approaches to marketing via commercials are shifting away from modern, disconnected themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for a lack of human connection.
SCORE: 4.8
Mild Top 4 Examples: 5,106 Total Clicks May 14 - Sep 15
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DEMOGRAPHICS
Consumer Insight Topics: FashionMarketingCommercials
Age-Defying Commercials - Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
SCORE: 6.9
Hot 3,040 Clicks Pub: May 26, 15
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
It’s not uncommon to hear a parent scold their child into ‘acting their age,’ yet Kiehl has created a social media campaign around the idea that it’s ok to ‘Act Any Age.&... [More]
Skype Call Car Ads - The Land Rover Above and Beyond Campaign Promotes Sharing Experiences
SCORE: 3.7
Mild 1,554 Clicks Pub: May 15, 14
Skype Call Car Ads
The Land Rover Above and Beyond Campaign Promotes Sharing Experiences
The Land Rover Above and Beyond campaign shows just how above and beyond people can get in this vehicle. Offering chances for epic adventures in this sleek and reliable vehicle, it also promotes... [More]
Agricultural Alcohol Campaigns - The Grey Goose Le Melon Ad Highlights Brand Heritage and History
SCORE: 3.5
Untested 396 Clicks Pub: Jan 19, 15
Agricultural Alcohol Campaigns
The Grey Goose Le Melon Ad Highlights Brand Heritage and History
This ad for Grey Goose Le Melon celebrates the vodka brand’s history and heritage. Infused with French cavallion melon, Grey Goose’s newest product embodies quality and sophistication.... [More]
Historic Brand Campaigns - This Hudson's Bay Commercial Goes Back to the Brand's Roots
SCORE: 3.4
Untested 116 Clicks Pub: Sep 23, 15
Historic Brand Campaigns
This Hudson's Bay Commercial Goes Back to the Brand's Roots
A new ad campaign from Hudson’s Bay focuses on the brand’s history that dates back nearly 350 years ago. The retailer’s new campaign is called ‘The Country of Adventurers,&#... [More]