Conservationist Marketing

Conscientious advertising draws attention to water conservation

Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic.
SCORE: 4.9
Mild Top 4 Examples: 5,895 Total Clicks Mar 14 - Jul 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBranding
Suggestive Water-Saving Ads - This SFPUC Water Conservation Campaign Uses Titillating Language
SCORE: 5.5
Warm 3,204 Clicks Pub: Jun 28, 14
Suggestive Water-Saving Ads
This SFPUC Water Conservation Campaign Uses Titillating Language
While California is in the midst of the worst drought recorded in 3 years, the San Francisco Public Utilities Commission is resorting to the classic ‘sex sells’ strategy when it comes to... [More]
Disturbing Climate Crisis Ads - These Powerful Posters Highlight Earth’s Energy Realities
SCORE: 5.1
Warm 1,110 Clicks Pub: May 8, 14
Disturbing Climate Crisis Ads
These Powerful Posters Highlight Earth’s Energy Realities
The Post Carbon Institute has teamed up with P.E.A.K (The Public Energy Art Kit) to create a project that sheds light on the climate crisis our world is facing. The advocates for environmental... [More]
Creative Water Conservation Ads - Colgate Shows the Wasted Water From Brushing Your Teeth
SCORE: 4.3
Mild 1,358 Clicks Pub: Mar 29, 14
Creative Water Conservation Ads
Colgate Shows the Wasted Water From Brushing Your Teeth
The ‘Tap’ Colgate ad focuses on the amount of wasted water that goes down the drain when you leave the faucet running as you brush your teeth. In total, it amounts to about 10 liters of... [More]
Water Conservation Campaigns - The MEC Homewaters Campaign Boasts Environmentally Conscious Values
SCORE: 2.8
Untested 223 Clicks Pub: Jul 20, 15
Water Conservation Campaigns
The MEC Homewaters Campaign Boasts Environmentally Conscious Values
The MEC Homewaters campaign is an environmentally conscious initiative that encourages water conservation across Canada. MEC (Mountain Equipment Co-Op) is Canada’s leading outdoor retailer and... [More]