Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic.
Trend Themes
1. Emotive Marketing - Brands use emotive marketing tactics to encourage users to tune into the need for water conservation, creating disruptive innovation opportunities for marketing campaigns that are especially attractive to the ethically minded millennial demographic.
2. Environmental/conservation Initiatives - Companies are using their position of influence to set a precedent for consumers by initiating waste-reduction and water-saving initiatives that directly impact the spirits market, creating disruptive innovation opportunities for reducing waste and water use, and building more sustainable communities.
3. Awareness-raising Technologies - Charity: water in partnership with Lokai utilizes Facebook Messenger and interactive storytelling for their Walk With Yeshi campaign to take people on a journey with Ethiopian women on their daily search to find clean water, creating disruptive innovation opportunities for charity chat bots to engage with potential donors' emotions.
Industry Implications
1. Marketing and Advertising - The use of emotive marketing tactics and awareness-focused promotions cater to the ethically minded millennial demographic and create disruptive innovation opportunities.
2. Environmental Sustainability and Conservation - The numerous initiatives and campaigns aimed at reducing waste, water use, and building more sustainable communities create disruptive innovation opportunities for companies to reduce their environmental impact.
3. Technology - The use of interactive storytelling and chat bots to engage with potential donors and raise awareness about various causes create disruptive innovation opportunities for tech companies working to improve their user engagement strategies.
5 Featured, 45 Examples:
272,690 Total Clicks
Date Range:
Jun 14 — Sep 16
Trending:
Mild
Consumer Insight Topics:
