Steve Carell & Save the Drop Raise Awareness of Water Consumption

By: Ady Floyd - Jul 20, 2015
References: newsweek & fastcocreate
Steve Carell is the spokesperson and the voice in this advertisement for the Save the Drop campaign. The ad raises awareness of Los Angeles' excessive water consumption. Carell discusses the issues and presents simple solutions.

Save the Drop uses an adorable water drop as the mascot and face of the ad. The mascot appears throughout the ad trying to encourage people to use less water.

The ultimate goal for this advertisement is to help people in LA recover from the current California drought. The campaign is promoted across media outlets such as TV, movies and the radio using public service announcements given by Steve Carell. His familiar voice fills ears with genuine tips and tactics that can be easily executed to help relieve California of the water crisis.