Brands recognize diverse cultural identities to strengthen relationships
Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Trend Themes
1. Cultural Representation - Brands are beginning to take notice of the Hispanic consumer and are seeking to create an authentic connection by incorporating traditional cultural practices without Americanization.
2. Bilingual Marketing - Brands are employing bilingual marketing strategies to engage the underrepresented Latino consumers.
3. Bicultural Advertising - Brands are creating campaigns targeted at bilingual consumers who often go back and forth between their roots in Mexico and those in American culture.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating cultural practices and appealing to the under-represented Latino demographic through lifestyle-oriented marketing.
2. Advertising and Marketing - The advertising and marketing industry can benefit from employing bilingual marketing strategies to engage the underrepresented Latino consumers.
3. Automobile and Transportation - The automobile and transportation industry can benefit from creating campaigns targeted at bilingual consumers who often go back and forth between their roots in Mexico and those in American culture.
4 Featured, 29 Examples:
71,744 Total Clicks
Date Range:
Jul 15 — Apr 16
Trending:
Mild
Consumer Insight Topics:
