Cultural Authenticity

Brands recognize diverse cultural identities to strengthen relationships

Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
SCORE: 4
Mild Top 4 Examples: 4,389 Total Clicks Jul 15 - Apr 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Bilingual Cereal Commercials - This Cheerios Commercial is in Spanish with English Subtitles
SCORE: 4.2
Warm 3,942 Clicks Pub: Jul 30, 15
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
This emotional Cheerios commercial is a heartfelt window into multicultural society from the General Mills brand. Considered a campaign that touches on the “new Latino” demographic, the... [More]
Bachata Fast Food Ads - This McDonald's Ad Attempts to Lure Hispanic Customers
SCORE: 3.6
Untested 157 Clicks Pub: Jul 22, 15
Bachata Fast Food Ads
This McDonald's Ad Attempts to Lure Hispanic Customers
This McDonald’s ad uses a popular Hispanic personality to target one of the USA’s most important marketing demographics. The ad, created specifically for Spanish-language television,... [More]
Boxing Bicultural Beer Ads - This Macho Ad is the First Tecate National Campaign in the US
SCORE: 3.7
Untested 140 Clicks Pub: Apr 12, 16
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
This brooding new commercial for Mexican lager Tecate Light marks the beginning of the brand’s first national campaign in the United States. Brewed by Mexican Heineken subsidiary CuauhtĂ©moc... [More]
Bicultural Road Trip Ads - This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
SCORE: 2.8
Untested 150 Clicks Pub: Jul 30, 15
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
This inspiring bilingual Goodyear commercial follows one man’s journey across countless countries to live his dream of playing piano in as many places and for as many people as possible.... [More]
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