Socialized Casting

Style-focused campaigns apply social media tools to recruiting

Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
SCORE: 6.2
Warm Top 6 Examples: 28,171 Total Clicks Jul 12 - Jul 15
Popularity
Activity
Freshness
DEMOGRAPHICS
The Perfect Self-Portrait - Submit Your Selfies For a Chance to Be the Face of a Global Ad Campaign
SCORE: 7.3
Viral 11,715 Clicks Pub: Mar 31, 14
The Perfect Self-Portrait
Submit Your Selfies For a Chance to Be the Face of a Global Ad Campaign
Appropriate Instagram filter for the lighting? Check. No one around to photobomb? Check. Bae hasn’t caught us slippin’? Check. These are just some of the precautions we take before capturing the... [More]
Instagram-Casted Fashion Ads - The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
SCORE: 7.1
V. Hot 7,108 Clicks Pub: Jun 30, 14
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
Although the models starring in the Marc by Marc Jacobs Fall 2014 ad campaign look as though they have a lot of experience under their belt, they aren’t signed to any agencies. That is because... [More]
Social Media-Cast Ads - This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
SCORE: 6.7
Hot 4,916 Clicks Pub: Jan 19, 15
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
This Marc Jacobs campaign for his Spring/Summer 2015 collection features a cast of models found via social media. Marc by Marc Jacobs’s second season found its models using Instagram. To be in... [More]
Social Modeling Campaigns - GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
SCORE: 6
Warm 3,279 Clicks Pub: Aug 18, 14
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
This year, The Gap is putting out a social media casting call, asking parents to upload pictures of their children to the GapKids Class of 2014 microsite, the Gap’s page on Facebook or the Gap... [More]
Tweet-Powered Fashion Shows - The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
SCORE: 5.3
Mild 970 Clicks Pub: Aug 25, 14
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
The Adidas NEO fashion show will be a catwalk event like none other in that it will be curated by Twitter votes cast by teenagers. The unique initiative was announced by Adidas NEO’s global... [More]
Social Media Casting Calls - Media-Sharing App Mobli Used to Find Actress for The Canyons
SCORE: 0.8
Untested 183 Clicks Pub: Jul 19, 12
Social Media Casting Calls
Media-Sharing App Mobli Used to Find Actress for The Canyons
The producers behind the movie The Canyons, which stars Lindsay Lohan and James Deen, used a very unconventional approach to casting one of its characters. They went on the new multimedia-sharing app,... [More]