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Socialized Casting

Style-focused campaigns apply social media tools to recruiting

Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
Workshop Question - What are you doing to represent the "everyman" in your brand and product?
Trend Themes
1. Social Media-casting - More casting calls will be hosted on social media platforms, including Instagram and Mobli, providing opportunities for amateur actors.
2. User-generated Content Campaigns - Brands will offer users opportunities to submit their own content, leading to more inclusive ad campaigns that connect better with consumers.
3. Social Media-driven Fashion Shows - Fashion shows will be curated via social media platforms, allowing brands to engage their target audiences and leverage their input to create interactive events.
Industry Implications
1. Advertising Industry - The advertising industry can leverage user-generated content campaigns to create more authentic and inclusive content that resonates with consumers.
2. Fashion Industry - Fashion brands can capitalize on social media platforms and user-generated content to connect with consumers and create more innovative marketing initiatives.
3. Entertainment Industry - The entertainment industry can use social media platforms to host casting calls and discover new talent, paving the way for more diverse and inclusive content creation.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
486,394 Total Clicks
Date Range:
Jul 12 — Jul 15

Featured Examples

The Perfect Self-Portrait
The Perfect Self-Portrait
Submit Your Selfies For a Chance to Be the Face of a Global Ad Campaign
Appropriate Instagram filter for the lighting? Check. No one around to photobomb? Check. Bae hasn’t caught us slippin’? Check. These are just some of the precautions we take before capturing the... MORE
Instagram-Casted Fashion Ads
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
Although the models starring in the Marc by Marc Jacobs Fall 2014 ad campaign look as though they have a lot of experience under their belt, they aren’t signed to any agencies. That is because... MORE
Social Media-Cast Ads
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
This Marc Jacobs campaign for his Spring/Summer 2015 collection features a cast of models found via social media. Marc by Marc Jacobs’s second season found its models using Instagram. To be in... MORE
Social Modeling Campaigns
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
This year, The Gap is putting out a social media casting call, asking parents to upload pictures of their children to the GapKids Class of 2014 microsite, the Gap’s page on Facebook or the Gap... MORE
Tweet-Powered Fashion Shows
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
The Adidas NEO fashion show will be a catwalk event like none other in that it will be curated by Twitter votes cast by teenagers. The unique initiative was announced by Adidas NEO’s global... MORE
Social Media Casting Calls
Social Media Casting Calls
Media-Sharing App Mobli Used to Find Actress for The Canyons
The producers behind the movie The Canyons, which stars Lindsay Lohan and James Deen, used a very unconventional approach to casting one of its characters. They went on the new multimedia-sharing app,... MORE

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