WWF Encourages People to Snap a Selfie for National Sweater Day

By: Laura McQuarrie - Published: Feb 6, 2014 • References: sweaterday & blog.wwf
In celebration of February 6th as National Sweater Day, the WWF is encouraging people to turn down the thermostats by at least two degrees, put on a sweater and take a selfie.

For people, being more conscious about energy usage means lower energy bills and more money saved. As well, climate change poses a huge threat to animals like elephants, giant pandas, whales and polar bears, but energy conservation is one of the fastest and most cost-effective ways to reduce greenhouse gas emissions.

On the website, WWF shows a digital sweater that is in the process of being knit, with each stitch represented by someone who snaps a pic with the hashtag "SweaterDay." So far, there are already over 8,500 people who have contributed to this project and the effort to lower their energy consumption in the winter. Stats for Eco-Conscious Sweater Selfies Trending: Older & Warm
Research: 1,382 clicks in 119 w
Interest: 0.5 minutes
Concept: National Sweater Day
Related: 75 examples / 58 photos
Segment: Females, 12-35
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