The H&M Kids Back-to-School Line Blends Swag Images and Patterns

By: Michael Hemsworth - Published: • References: hm & nitrolicious
The fast fashion retailer is renowned for providing the latest trends at an affordable cost and the new H&M Kids Back-to-School Line looks to offer the younger generation not simply a playful wardrobe, but a touch of style taken from blogs and the street.

The H&M Kids Back-to-School Line features eccentric patterns that includes cat-covered leggings for the girls and hip accents for the boys like vibrantly printed shirts and hats. Each of the styles looks like something you'd find in the adult section, which is helping to break down the barrier between kids clothing and young adults, but might also be going a bit too far too fast.

The H&M Kids Back-to-School Line interprets of-the-moment styles and brands to deliver something that hip parents will surely flock to dress their children in. Stats for Hipster Kiddie Collections Trending: Older & Buzzing
Traction: 9,952 clicks in 69 w
Interest: 2.7 minutes
Concept: H&M Kids Back-to-School
Related: 99 examples / 76 photos
Segment: Females, 4-18
Comparison Set: 36 similar articles, including: pop star swim campaigns, realistic beachwear advertisements, and flamboyant lumberjack editorials.