Superfood Convenience

Consumers are drawn to frozen meals with nutrient-rich ingredients

Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
SCORE: 4.9
This Year and Mild Top 6 Examples: 11,927 Total Clicks Aug 14 - Feb 16
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodHealth
Frozen Superfood Desserts - This Healthy Superfood is Described as "Ice Cream, but Better"
SCORE: 7.2
This Year and Hot 1,609 Clicks Pub: Feb 22, 16
Frozen Superfood Desserts
This Healthy Superfood is Described as "Ice Cream, but Better"
Vegan, nut-free, Paleo, gluten-free and all-natural are a few of the labels that can be found on Snow Monkey’s healthy superfood ice cream desserts. By removing many of the most common... [More]
Frozen Fruit Cups - Wawona Frozen Foods' Single-Serve Cups are Loaded with Superfruits
SCORE: 5.5
Warm 903 Clicks Pub: Oct 27, 15
Frozen Fruit Cups
Wawona Frozen Foods' Single-Serve Cups are Loaded with Superfruits
While it’s fairly common to see the contents of a fruit cup snack suspended in a sugary liquid syrup, this frozen fruit cup from Wawona Frozen Foods puts a fresh and healthy spin on the idea.... [More]
Frozen Superfood Packaging - Super Nature's Frozen Food Packaging Looks Vibrant and Healthy
SCORE: 3.9
Mild 5,756 Clicks Pub: Aug 19, 14
Frozen Superfood Packaging
Super Nature's Frozen Food Packaging Looks Vibrant and Healthy
The frozen food packaging created for Vesco Foods’ Super Nature brand by Asprey Creative aims to retire the misconception that frozen foods can’t be fresh or good for you. The Super... [More]
Frozen Fruity Oatmeals - Luvo's Steel-Cut Oatmeal Breakfast is Sold Frozen, Not Dry
SCORE: 3.4
Mild 956 Clicks Pub: Jan 17, 15
Frozen Fruity Oatmeals
Luvo's Steel-Cut Oatmeal Breakfast is Sold Frozen, Not Dry
Although steel-cut oatmeal can usually be found dry by the bag in the grocery store, Luvo makes this dish even easier to enjoy in frozen form. The Steel-Cut Oatmeal is boxed with quinoa and a... [More]
Healthy Frozen Burritos - Luvo's Healthy Burrito Products Are Stuffed with Gourmet Mixed Meals
SCORE: 2.7
Mild 2,390 Clicks Pub: Jan 10, 15
Healthy Frozen Burritos
Luvo's Healthy Burrito Products Are Stuffed with Gourmet Mixed Meals
Organic Cajun-style brown rice, and chicken poblano verde are a few of the things that you’ll find wrapped up in Luvo’s healthy burritos. While it would take a considerable amount of... [More]
Pre-Sliced Frozen Avocados - Nanna's Sells Chopped Frozen Avocados by the Bag
SCORE: 3
This Year and Untested 313 Clicks Pub: Feb 4, 16
Pre-Sliced Frozen Avocados
Nanna's Sells Chopped Frozen Avocados by the Bag
In addition to selling a range of frozen fruit and berries in bags, Nanna’s sets itself apart by offering bags of frozen avocados. While this seems like a simple idea, it comes at a time... [More]