This Frozen Desserts Brand Boasts a Renewed Brand Identity

By: Rebecca Byers - Aug 15, 2015
References: packagingoftheworld
Nanna's is an Australian frozen desserts brand that recently underwent a rebranding effort in order to capture the attention of the modern consumer with vibrant packaging that communicates the product's authenticity. The whimsical new look of the brand focuses on the story of "Nanna" and with the help of a doily graphic, is endearing, quirky and modern all at once.

In order to achieve this renewed image, the Melbourne-based brand tapped the creative team at the Brand Society, who created packaging, bespoke illustrations, point-of-sale marketing material as well as over brand strategy and identity.

The emphasis placed on the traditional recipe of the product is representative of the consumer desire to avoid overly process foods and is likely to spark renewed interest in the product despite waning interest in the frozen desserts category overall.