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Score: 6.7
This Month and Warm Top 4 Examples: 4,223 Total Clicks Date Range: Jul 14 - Jun 16
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Investing, saving and spending are all gamified to decrease financial stress
Implications - Finance is becoming increasingly gamified to battle the preconception that money management is mundane. Bringing awareness to individuals who may otherwise prefer to avoid seemingly complex, yet beneficial aspects of finance -- such as investing -- this "fun," streamlined approach shows the importance of demystifying multi-step processes. [More]
Score: 4.9
This Month and Mild Top 4 Examples: 456 Total Clicks Date Range: Apr 16 - Jun 16
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Money management services speak to consumers on a deeper level
Implications - Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented. [More]
Score: 6.3
This Month and Warm Top 3 Examples: 628 Total Clicks Date Range: Jun 16 - Jun 16
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China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - China has a unique perspective when in comes to VR. As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 13,012 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 2,931 Total Clicks Date Range: Feb 15 - May 16
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Consumers make use of dedicated roommate-finding services
Implications - As ever-growing urban populations continue to drive up the cost of living, consumers of all ages are making use of dedicated roommate-finding services that enable them to find a suitable match regardless of one's financial or geographic situation. Highlighting the role of technology in bridging the gap between individuals and affordable housing, this progression demonstrates the expanded role of the sharing economy for accommodating two massive demographic groups: Millennials and Baby Boomers. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 729 Total Clicks Date Range: Sep 15 - Mar 16
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Biometric financial features make banking easier than ever
Implications - Financial institutions are rolling out high-tech options for consumers when it comes to accessing their banking accounts. By adopting biometric passwords and logins, banks are not only serving to alleviate concerns around security, but helping satisfy the needs of increasingly busy consumers as well. [More]
Score: 5.4
This Year and Warm Top 4 Examples: 5,043 Total Clicks Date Range: Mar 15 - Oct 15
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Novel alternatives to individual ownership entice millennial consumers
Implications - As elaborate alternatives emerge, millennial consumers are facing a dynamic range of co-ownership options that differ greatly from individual ownership. Spearheaded by branded co-ownership programs and luxury members-only alternatives, there's no shortage of ways for young consumers uninterested in sole ownership to patronize unique sharing economy models that reap the same rewards. [More]
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Score: 4.7
This Year and Warm Top 4 Examples: 930 Total Clicks Date Range: Aug 15 - Oct 15
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Financial institutions demystify banking with approachable campaigns
Implications - Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 9,688 Total Clicks Date Range: Aug 14 - Jul 15
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Consumers are drawn to frozen meals with nutrient-rich ingredients
Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 6,164 Total Clicks Date Range: Jul 14 - Jul 15
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Food shopping apps include price reductions for deal seekers
Implications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers. [More]