PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.6
Recent and V. Hot Top 4 Examples: 9,410 Total Clicks Date Range: Mar 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Collaborative consumption is becoming more mainstream as consumer values shift
Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption. [More]
Score: 5.9
This Week and Warm Top 4 Examples: 2,825 Total Clicks Date Range: Oct 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As education costs and debt rise, apps and technology seek to reduce credit risk
Implications - Implications - Encouraged to seek higher education by their Boomer parents, Millennials have quickly found out that a diploma does not necessarily yield a prosperous job. The rise of financial issues such as financial literacy and budgeting, Millennials are turning to the familiarity of technology to help gamify their saving and spending to help them out of debt. [More]
Score: 8.1
This Quarter and V. Hot Top 4 Examples: 8,962 Total Clicks Date Range: May 14 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to mobile shopping aids to make coupons easier to find
Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience. [More]
Score: 6
This Year and Warm Top 4 Examples: 5,971 Total Clicks Date Range: Jul 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Finance apps take on a more thorough form to educate consumers
Implications - Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 3,798 Total Clicks Date Range: Feb 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Teaching management, finance apps offer kids insight via digital interaction
Implications - Going beyond traditional piggy banks, parents are turning to apps and online features to encourage management skills and financial literacy. Using social media and smartphone usage to combine lessons about finance with entertainment, these digitized techniques speak to a desire to introduce responsibility early on. [More]
Trend Hunter Services
Score: 5.2
This Year and Warm Top 4 Examples: 4,561 Total Clicks Date Range: Mar 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Offering discounts for product exchanges, brands push for continued patronage
Implications - In an age where online shopping is growing even more ubiquitous each quarter, the scramble to encourage continued patronage when competition is virtually endless is intensifying the focus for retailers more than ever. As such, the seemingly retro concept of exchange for a discount is being adopted as a means to fulfill consumer demand for savings and brand requirement to have them return. This business model is also augmenting brands to be more ecologically sustainable as a result, thus broadening consumer perception. [More]
Score: 8.3
This Year and V. Hot Top 4 Examples: 60,188 Total Clicks Date Range: Feb 14 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Struggle and mortality become a mainstay form of entertainment for consumers
Implications - Consumers are growing complacent to a market saturated with constantly cheery imagery, which is fueling their fascination with urban decay and skirmish. As being able to relate to what they consume media-wise takes center stage, so too do images of modern struggle that sooth feelings of inadequacy. [More]
Score: 6.9
This Year and Hot Top 4 Examples: 16,773 Total Clicks Date Range: Jan 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Enhancing user experiences, interactive payments add allure to everyday routine
Implications - As competition among retailers advances, interior aesthetics and product design just isn’t enough to gain consumer recognition, prompting a turn towards more engaging in-store experiences. Providing excitement without sacrificing productivity, retailers are turning to interactive payment options that encourage greater user involvement, enhancing routine credit transactions with heightened, individual touches. This illustrates a move towards more intimate, yet efficient methods of consumer interaction. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 16,930 Total Clicks Date Range: Jan 14 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking productivity, consumers turn to multifunctional credit card options
Implications - As technological integration expands, a reliance on speed and efficiency becomes commonplace, prompting a desire for more productive methods of everyday routine. Seeking to make daily transactions more economical, consumers are turning to dual-purpose payment options to add diversity to traditionally single-serving credit sources. Multifunctional payment innovations speak to a desire for more utilitarian, yet equally effective methods of day-to-day purchase. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 27,854 Total Clicks Date Range: Aug 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies
Implications - The number of self-professed foodies is steadily rising thanks in part to social media sites like Instagram that offer an outlet for sharing indulgences, but as the niche community grows, so, too, does the need for cost-effective alternatives for younger generations unable to afford lavish edibles. As such, cuisine previously labeled as low brow and unhealthy is receiving an overhaul to satisfy consumer demand for cheap ways to enter the entitled community of food connoisseurs and further expand the concept of mainstream gourmet. [More]