DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Credit Crunch Category List Full Index
| Score:
5.9 | This Year and Warm
Top 6 Examples:
Date Range:
35,170 Total Clicks Dec 11 - Sep 12 |
| Popularity | |
| Activity | |
| Freshness |
Disposable Couture
Fleeting nature of fashion has consumers looking for less costly alternativesImplications - Fashion is fickle; the fact that it is constantly changing means that those who want to look stylish and trendy must invest in new apparel and accessories each season. However, services and alternatives that allow style-savvy consumers to enjoy fashion without having to commit large amounts of cash are on the rise. Ranging from rentable couture and apparel-swapping sites to monthly clothing subscriptions, these alternatives provide budget fashionistas with a way to look on-trend and consistently obtain new outfits without having to break the bank. [More]
 Pop-Up Shopping Pods |
 Exquisite Couture Temp Stores |
 Monthly Clothing Subscriptions |
 Fashion-Trading Sites |
 Polka-Dot-Infused Fashion Displays |
 Rentable Fashion Collabs |
Filed in: Fashion Business Hip Fashion Lifestyle Retail Credit Crunch
| Score:
3.6 | Chilly
Top 6 Examples:
Date Range:
7,677 Total Clicks Jan 11 - Oct 11 |
| Popularity | |
| Activity | |
| Freshness |
Mobile Markdowns
Discount apps lead consumers to special deals wherever they goImplications - Every consumer loves a good bargain, which explains the rise of daily discount sites like Groupon and Living Social. However, going one step further are brands offering mobile apps that essentially lead consumers to discounts while they are out and about. These location-based, mobile discount apps are the next level of daily discounting, providing budget-conscious buyers with the convenience and timeliness of on-the-go bargain shopping. [More]
 Social Bargain Hunting Apps |
 Augmented Reality Coupon Apps |
 In-Store Discount Apps |
 Hassle-Free Hotel Apps |
 Image Recognition Shopping Apps |
 Cost-Comparison Scanners |
Filed in: Tech Phones Marketing Business Lifestyle Gadgets Clusters Credit Crunch
| Score:
6.6 | V. Hot
Top 6 Examples:
Date Range:
337,652 Total Clicks Dec 09 - Aug 10 |
| Popularity | |
| Activity | |
| Freshness |
Cottage Couture
Cabin life conveys a toned-down opulence while emphasizing natureImplications - As cities increase more and more in population, the ability to get away from it all truly becomes a luxury. Once considered a vacation for those who couldn’t afford a trip overseas, cottages now serve as the ultimate nirvana. With the end of the recession, consumers make an attempt at being credit-savvy by showing off their money in a toned-down, eco-friendly manner. [More]
 Modern Log Cabins |
 Nature-Focused Getaway Homes |
 Contorted Architecture |
 Floating Eco Cabins |
 Lumberjack Nudetography |
 Sustainable Cabin Architecture |
Filed in: Eco Credit Crunch Furniture Lifestyle Design Architecture Fashion Art & Design
| Score:
6.2 | Hot
Top 6 Examples:
Date Range:
326,289 Total Clicks Mar 09 - May 10 |
| Popularity | |
| Activity | |
| Freshness |
Prefab 2.0
Homeowners opt for modular houses for a budget-friendly real estate alternativeImplications - The rise of the caravan gave homes to a generation of nomads, and now their children are young adults. Instead of buying overpriced homes in a down market, consumers are mortgaging land and empty lots to buy modular homes--a 21st-century alternative to the "own your house, rent your land" ideal. [More]
 Sleek Modular Beach Homes |
 Hip Pod Houses |
 Floating Eco-Homes |
 Reflective Pre-Fab Homes |
 Straw and Hemp Homes |
 Strap-On Porches |
Filed in: Art & Design Credit Crunch Home Market Architecture Business
| Score:
4.3 | Warm
Top 6 Examples:
Date Range:
82,414 Total Clicks Feb 09 - Mar 10 |
| Popularity | |
| Activity | |
| Freshness |
Karmacessories
Designers craft luck-inspired products to appease consumer concernImplications - The inability to control negative external events has led consumers to turn to products with cosmic and supernatural design elements. Jewelry, accessories and other common items crafted with luck-inspired components evoke emotion and feelings of hope, both of which stand to raise consumer purchasing confidence. [More]
 Bedazzled Key Pendants |
 Swinging Rabbit Necklaces |
 Uplifting Rainbow Necklaces |
 Microcosmic Accessories |
 Optimistic Recession Jewelry |
 Canine Charm Collars |
Filed in: Lifestyle Credit Crunch Jewelry Fashion Art & Design
