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Score: 5.1
This Week and Mild Top 4 Examples: 379 Total Clicks Date Range: Jun 15 - Jun 15
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Finance brands partner with charities to build consumer trust
Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 5,107 Total Clicks Date Range: Jun 14 - Jun 15
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Traditional banking is updated with unique technological enhancements
Implications - To bring a traditionally burdensome activity like banking into the 21st century, financial institutions are turning to creative tech integration to add both intrigue and efficiency to the process. Adapting transactions and online banking with biometric and beacon technology, banks are using tech innovations to redefine static services into something more intelligent and self-governing. Such developments reflect a need for services that require little to no effort from the consumer. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,983 Total Clicks Date Range: Mar 15 - Jun 15
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Payment services partner with other brands and retailers for consumer allure
Implications - Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 3,011 Total Clicks Date Range: Jul 14 - Apr 15
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Monetary services are enhanced with social features to attract young consumers
Implications - Seeking to expand interest beyond adults, those in the banking and finance industry are turning to clever social tactics to connect with a more younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to make rudimentary tasks more engaging. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 6,003 Total Clicks Date Range: Oct 14 - Apr 15
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Managing personal finance becomes easier with integrated banking accessories
Implications - Managing personal finances can be challenging, particularity for those who find scheduling and tracking numbers to be a hassle. Helping to make the process more streamlined, brands are incorporating necessary apps and tracking software into convenient wearable devices, allowing consumers to efficiently manage and organize finances in a way that combines aesthetic appeal and functionality. [More]
Trend Hunter Services
Score: 5.9
This Year and Warm Top 4 Examples: 11,359 Total Clicks Date Range: Aug 14 - Feb 15
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Consumers opt for cost-effective ways to upgrade existing equipment
Implications - As technology becomes more sophisticated, products designed to accelerate existing features of smartphones and tablets are becoming a cost-effective means to "buy" new gadgets. This shift towards using existing equipment rather than buy new signifies a preference for products that cut costs without sacrificing new, exciting experiences. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 13,010 Total Clicks Date Range: Sep 14 - Feb 15
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Nonessential tech products get a budget-friendly makeover
Implications - Allowing those with lower incomes to reap the benefits of what are seen as "unnecessary" tech products, brands are offering consumers attractive cost-conscious alternatives. A stark contrast to an industry that's typically seen as cost-prohibitive, this change is shifting consumers' perception of how far their money can go in the tech market. [More]
Score: 6.4
This Year and Hot Top 4 Examples: 4,886 Total Clicks Date Range: Dec 13 - Jan 15
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Banks and creditors turn to satirical campaigns to become more approachable
Implications - Moving away from traditionally mature marketing strategies, institutions like banks are turning to comical campaign strategies to connect with consumers. Using cartoon characters and millennial references to add humor to experiences such as making loans and managing debt, banks are seeking to not only engage younger audiences, but create a more approachable perception of financial institutions. [More]
Score: 5.2
This Year and Warm Top 4 Examples: 1,856 Total Clicks Date Range: Jun 13 - Jan 15
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Consumers turn to alternative loan platforms for convenience
Implications - Unable to meet the strict requirements of traditional bank loans, consumers are turning to alternative platforms for adaptability. Offering loans through crowdfunded platforms and digital services, businesses are encouraging consumers to bypass the bank in exchange for more favorable, flexible lending options. This reflects a move away from traditionally rigid loan requirements toward more personally customized alternatives. [More]
Score: 7.5
This Year and V. Hot Top 4 Examples: 8,120 Total Clicks Date Range: Mar 14 - Dec 14
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Collaborative consumption is becoming more mainstream as consumer values shift
Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption. [More]