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Score: 4.8
This Quarter and Mild Top 4 Examples: 693 Total Clicks Date Range: Sep 15 - Mar 16
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Biometric financial features make banking easier than ever
Implications - Financial institutions are rolling out high-tech options for consumers when it comes to accessing their banking accounts. By adopting biometric passwords and logins, banks are not only serving to alleviate concerns around security, but helping satisfy the needs of increasingly busy consumers as well. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 4,998 Total Clicks Date Range: Mar 15 - Oct 15
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Novel alternatives to individual ownership entice millennial consumers
Implications - As elaborate alternatives emerge, millennial consumers are facing a dynamic range of co-ownership options that differ greatly from individual ownership. Spearheaded by branded co-ownership programs and luxury members-only alternatives, there's no shortage of ways for young consumers uninterested in sole ownership to patronize unique sharing economy models that reap the same rewards. [More]
Score: 4.9
This Year and Warm Top 4 Examples: 874 Total Clicks Date Range: Aug 15 - Oct 15
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Financial institutions demystify banking with approachable campaigns
Implications - Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management. [More]
Score: 5
This Year and Mild Top 4 Examples: 9,355 Total Clicks Date Range: Aug 14 - Jul 15
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Consumers are drawn to frozen meals with nutrient-rich ingredients
Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 5,754 Total Clicks Date Range: Jul 14 - Jul 15
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Food shopping apps include price reductions for deal seekers
Implications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers. [More]
Score: 6.5
This Year and Hot Top 4 Examples: 19,952 Total Clicks Date Range: Feb 14 - Jul 15
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Busy couples turn to curated date night services to connect at home
Implications - As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out. [More]
Score: 4.7
This Year and Warm Top 4 Examples: 1,807 Total Clicks Date Range: Aug 14 - Jun 15
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Finance brands partner with charities to build consumer trust
Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust. [More]
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Score: 5.5
This Year and Warm Top 4 Examples: 6,146 Total Clicks Date Range: Jun 14 - Jun 15
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Traditional banking is updated with unique technological enhancements
Implications - To bring a traditionally burdensome activity like banking into the 21st century, financial institutions are turning to creative tech integration to add both intrigue and efficiency to the process. Adapting transactions and online banking with biometric and beacon technology, banks are using tech innovations to redefine static services into something more intelligent and self-governing. Such developments reflect a need for services that require little to no effort from the consumer. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 5,750 Total Clicks Date Range: Mar 15 - Jun 15
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Payment services partner with other brands and retailers for consumer allure
Implications - Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden. [More]
Score: 4.7
This Year and Warm Top 4 Examples: 1,994 Total Clicks Date Range: Jan 15 - Sep 15
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Monetary services are enhanced with social features to attract young consumers
Implications - Seeking to expand interest and financial literacy, organizations in the banking and finance industry are turning to clever social tactics to connect with a younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to connect all tasks with one's personal brand. [More]