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Score: 9.1
This Month and V. Hot Top 4 Examples: 12,417 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 2,399 Total Clicks Date Range: Apr 15 - May 16
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Consumers make use of dedicated roommate-finding services
Implications - As ever-growing urban populations continue to drive up the cost of living, consumers of all ages are making use of dedicated roommate-finding services that enable them to find a suitable match regardless of one's financial or geographic situation. Highlighting the role of technology in bridging the gap between individuals and affordable housing, this progression demonstrates the expanded role of the sharing economy for accommodating two massive demographic groups: Millennials and Baby Boomers. [More]
Score: 4.7
This Quarter and Mild Top 4 Examples: 712 Total Clicks Date Range: Sep 15 - Mar 16
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Biometric financial features make banking easier than ever
Implications - Financial institutions are rolling out high-tech options for consumers when it comes to accessing their banking accounts. By adopting biometric passwords and logins, banks are not only serving to alleviate concerns around security, but helping satisfy the needs of increasingly busy consumers as well. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 5,008 Total Clicks Date Range: Mar 15 - Oct 15
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Novel alternatives to individual ownership entice millennial consumers
Implications - As elaborate alternatives emerge, millennial consumers are facing a dynamic range of co-ownership options that differ greatly from individual ownership. Spearheaded by branded co-ownership programs and luxury members-only alternatives, there's no shortage of ways for young consumers uninterested in sole ownership to patronize unique sharing economy models that reap the same rewards. [More]
Score: 4.8
This Year and Warm Top 4 Examples: 907 Total Clicks Date Range: Aug 15 - Oct 15
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Financial institutions demystify banking with approachable campaigns
Implications - Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 9,438 Total Clicks Date Range: Aug 14 - Jul 15
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Consumers are drawn to frozen meals with nutrient-rich ingredients
Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 5,917 Total Clicks Date Range: Jul 14 - Jul 15
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Food shopping apps include price reductions for deal seekers
Implications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers. [More]
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Score: 6.4
This Year and Hot Top 4 Examples: 20,148 Total Clicks Date Range: Feb 14 - Jul 15
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Busy couples turn to curated date night services to connect at home
Implications - As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out. [More]
Score: 4.7
This Year and Warm Top 4 Examples: 1,838 Total Clicks Date Range: Aug 14 - Jun 15
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Finance brands partner with charities to build consumer trust
Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 6,175 Total Clicks Date Range: Jun 14 - Jun 15
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Traditional banking is updated with unique technological enhancements
Implications - To bring a traditionally burdensome activity like banking into the 21st century, financial institutions are turning to creative tech integration to add both intrigue and efficiency to the process. Adapting transactions and online banking with biometric and beacon technology, banks are using tech innovations to redefine static services into something more intelligent and self-governing. Such developments reflect a need for services that require little to no effort from the consumer. [More]