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Score: 6.5
This Year and Warm Top 6 Examples: 8,915 Total Clicks Date Range: Jan 16 - Aug 16
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Millennials find a sense of community, meaning & a way to cost-cut
Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. [More]
Score: 7.6
This Year and Warm Top 5 Examples: 15,525 Total Clicks Date Range: Sep 15 - Jul 16
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Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave. [More]
Score: 6.1
This Year and Warm Top 6 Examples: 6,154 Total Clicks Date Range: Jul 14 - Jun 16
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Investing, saving and spending are all gamified to decrease financial stress
Implications - Finance is becoming increasingly gamified to battle the preconception that money management is mundane. Bringing awareness to individuals who may otherwise prefer to avoid seemingly complex, yet beneficial aspects of finance -- such as investing -- this "fun," streamlined approach shows the importance of demystifying multi-step processes. [More]
Score: 4.1
This Year and Mild Top 4 Examples: 929 Total Clicks Date Range: Apr 16 - Jun 16
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Money management services speak to consumers on a deeper level
Implications - Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented. [More]
Score: 7.2
This Quarter and Warm Top 5 Examples: 4,980 Total Clicks Date Range: Mar 16 - Sep 16
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China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - China has a unique perspective when in comes to VR. As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. [More]
Score: 7.4
This Year and Hot Top 6 Examples: 17,050 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 4.4
This Year and Mild Top 6 Examples: 4,389 Total Clicks Date Range: Feb 15 - May 16
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Consumers make use of dedicated roommate-finding services
Implications - As ever-growing urban populations continue to drive up the cost of living, consumers of all ages are making use of dedicated roommate-finding services that enable them to find a suitable match regardless of one's financial or geographic situation. Highlighting the role of technology in bridging the gap between individuals and affordable housing, this progression demonstrates the expanded role of the sharing economy for accommodating two massive demographic groups: Millennials and Baby Boomers. [More]
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Score: 5.4
This Year and Mild Top 5 Examples: 1,789 Total Clicks Date Range: Sep 15 - Jun 16
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Biometric financial features make banking easier than ever
Implications - Financial institutions are rolling out high-tech options for consumers when it comes to accessing their banking accounts. By adopting biometric passwords and logins, banks are not only serving to alleviate concerns around security, but helping satisfy the needs of increasingly busy consumers as well. [More]
Score: 4.5
Mild Top 5 Examples: 5,566 Total Clicks Date Range: Mar 15 - Oct 15
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Novel alternatives to individual ownership entice millennial consumers
Implications - As elaborate alternatives emerge, millennial consumers are facing a dynamic range of co-ownership options that differ greatly from individual ownership. Spearheaded by branded co-ownership programs and luxury members-only alternatives, there's no shortage of ways for young consumers uninterested in sole ownership to patronize unique sharing economy models that reap the same rewards. [More]
Score: 4.2
Warm Top 4 Examples: 1,051 Total Clicks Date Range: Aug 15 - Oct 15
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Financial institutions demystify banking with approachable campaigns
Implications - Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management. [More]