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Score: 5.4
This Month and Mild Top 4 Examples: 5,710 Total Clicks Date Range: Aug 14 - Jul 15
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Consumers are drawn to frozen meals with nutrient-rich ingredients
Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,699 Total Clicks Date Range: Oct 14 - Jul 15
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Food shopping apps include price reductions for deal seekers
Implications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 5,002 Total Clicks Date Range: Feb 14 - Jul 15
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Busy couples turn to curated date night services to connect at home
Implications - As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 607 Total Clicks Date Range: Jun 15 - Jun 15
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Finance brands partner with charities to build consumer trust
Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 5,224 Total Clicks Date Range: Jun 14 - Jun 15
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Traditional banking is updated with unique technological enhancements
Implications - To bring a traditionally burdensome activity like banking into the 21st century, financial institutions are turning to creative tech integration to add both intrigue and efficiency to the process. Adapting transactions and online banking with biometric and beacon technology, banks are using tech innovations to redefine static services into something more intelligent and self-governing. Such developments reflect a need for services that require little to no effort from the consumer. [More]
Trend Hunter Services
Score: 6.9
This Quarter and Warm Top 4 Examples: 4,179 Total Clicks Date Range: Mar 15 - Jun 15
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Payment services partner with other brands and retailers for consumer allure
Implications - Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 3,073 Total Clicks Date Range: Jul 14 - Apr 15
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Monetary services are enhanced with social features to attract young consumers
Implications - Seeking to expand interest beyond adults, those in the banking and finance industry are turning to clever social tactics to connect with a more younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to make rudimentary tasks more engaging. [More]
Score: 7
This Year and Warm Top 4 Examples: 6,168 Total Clicks Date Range: Oct 14 - Apr 15
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Managing personal finance becomes easier with integrated banking accessories
Implications - Managing personal finances can be challenging, particularity for those who find scheduling and tracking numbers to be a hassle. Helping to make the process more streamlined, brands are incorporating necessary apps and tracking software into convenient wearable devices, allowing consumers to efficiently manage and organize finances in a way that combines aesthetic appeal and functionality. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 11,813 Total Clicks Date Range: Aug 14 - Feb 15
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Consumers opt for cost-effective ways to upgrade existing equipment
Implications - As technology becomes more sophisticated, products designed to accelerate existing features of smartphones and tablets are becoming a cost-effective means to "buy" new gadgets. This shift towards using existing equipment rather than buy new signifies a preference for products that cut costs without sacrificing new, exciting experiences. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 13,494 Total Clicks Date Range: Sep 14 - Feb 15
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Nonessential tech products get a budget-friendly makeover
Implications - Allowing those with lower incomes to reap the benefits of what are seen as "unnecessary" tech products, brands are offering consumers attractive cost-conscious alternatives. A stark contrast to an industry that's typically seen as cost-prohibitive, this change is shifting consumers' perception of how far their money can go in the tech market. [More]