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PRO > Lifestyle > Credit Crunch

Score: 6.6
This Quarter and Warm Top 4 Examples: 4,444 Total Clicks Date Range: Jul 14 - Jul 14
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Finance apps take on a more thorough form to educate consumers
Implications - Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 3,274 Total Clicks Date Range: Feb 13 - Jul 14
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Teaching management, finance apps offer kids insight via digital interaction
Implications - Going beyond traditional piggy banks, parents are turning to apps and online features to encourage management skills and financial literacy. Using social media and smartphone usage to combine lessons about finance with entertainment, these digitized techniques speak to a desire to introduce responsibility early on. [More]
Score: 5.7
This Quarter and Warm Top 4 Examples: 3,699 Total Clicks Date Range: Mar 13 - May 14
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Offering discounts for product exchanges, brands push for continued patronage
Implications - In an age where online shopping is growing even more ubiquitous each quarter, the scramble to encourage continued patronage when competition is virtually endless is intensifying the focus for retailers more than ever. As such, the seemingly retro concept of exchange for a discount is being adopted as a means to fulfill consumer demand for savings and brand requirement to have them return. This business model is also augmenting brands to be more ecologically sustainable as a result, thus broadening consumer perception. [More]
Score: 8.8
This Year and V. Hot Top 4 Examples: 55,666 Total Clicks Date Range: Feb 14 - May 14
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Struggle and mortality become a mainstay form of entertainment for consumers
Implications - Consumers are growing complacent to a market saturated with constantly cheery imagery, which is fueling their fascination with urban decay and skirmish. As being able to relate to what they consume media-wise takes center stage, so too do images of modern struggle that sooth feelings of inadequacy. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 14,618 Total Clicks Date Range: Jan 13 - May 14
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Enhancing user experiences, interactive payments add allure to everyday routine
Implications - As competition among retailers advances, interior aesthetics and product design just isn’t enough to gain consumer recognition, prompting a turn towards more engaging in-store experiences. Providing excitement without sacrificing productivity, retailers are turning to interactive payment options that encourage greater user involvement, enhancing routine credit transactions with heightened, individual touches. This illustrates a move towards more intimate, yet efficient methods of consumer interaction. [More]
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Score: 7.7
This Year and Hot Top 4 Examples: 13,938 Total Clicks Date Range: Jan 14 - May 14
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Seeking productivity, consumers turn to multifunctional credit card options
Implications - As technological integration expands, a reliance on speed and efficiency becomes commonplace, prompting a desire for more productive methods of everyday routine. Seeking to make daily transactions more economical, consumers are turning to dual-purpose payment options to add diversity to traditionally single-serving credit sources. Multifunctional payment innovations speak to a desire for more utilitarian, yet equally effective methods of day-to-day purchase. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 24,233 Total Clicks Date Range: Aug 13 - Mar 14
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Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies
Implications - The number of self-professed foodies is steadily rising thanks in part to social media sites like Instagram that offer an outlet for sharing indulgences, but as the niche community grows, so, too, does the need for cost-effective alternatives for younger generations unable to afford lavish edibles. As such, cuisine previously labeled as low brow and unhealthy is receiving an overhaul to satisfy consumer demand for cheap ways to enter the entitled community of food connoisseurs and further expand the concept of mainstream gourmet. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 9,387 Total Clicks Date Range: Nov 13 - Mar 14
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The commodification of the DIY boom leads to brands adopting the ethos
Implications - As sites like Pinterest and Etsy comodify the concept of DIY products, brands are responding in kind with custom products and services that give a level of discount by requiring that the consumer become part of the manufacturing process. This augmentation of the custom goods market into something that's attainable for the average consumer transitions tailored goods from luxury to average and lures shoppers who are more inclined to do it themselves. This consumer base -- also avidly involved in the online shopping world -- is accustom to the lower price points associated with e-tail and are far more interested in a partial DIY product over one that's in-line with offline costs. [More]
Score: 7.9
This Year and Hot Top 4 Examples: 48,516 Total Clicks Date Range: Nov 11 - Mar 14
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Previously expensive eco alternatives get an affordable overhaul for the masses
Implications - Eco alternatives are often associated with a higher price tag, but a variety of companies are expanding green offerings into the mass market with designs that are priced to suit any income bracket. As the eco movement becomes further ingrained in Western culture and consumers desire more than ever to become part of the trendy green movement, affordable eco innovations are allowing consumers on a budget to get involved, while also reinforcing that there are no reasons left not to adopt a lower impact lifestyle. [More]
Score: 6.5
This Year and Hot Top 4 Examples: 8,269 Total Clicks Date Range: Jul 13 - Mar 14
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Online and offline shopping reach a level playing ground to support each vertical
Implications - The online and offline retail worlds are colliding as we see a distinct increase in the ways that shoppers are demanding a tangible experience meshed with a discounted one. The clear divide between the two realms has predominantly been rooted in convenience and cost difference, but as more shoppers move online, the number of consumers craving an in-store experience is rising. A resulting push of consumers back into stores speaks to consumer demand for a custom, tangible shopping experience, but also to impulsive shoppers that are more comfortable with in-store purchasing. [More]