This Frozen Fruit Bag Idea is Resourceful, Adaptable and Earth-Conscious

By: Amelia Roblin - Apr 1, 2015
References: behance.net & packageinspiration
This strawberry packaging concept addresses a problem that consumers may not even realize exists. In the manufacturing process of foods and their wrappers alike result in the under and overproduction of units that may end up going to waste when supply and demand are not met. Jessica Brouwer's solution is to put these products in unmarked bags that can be made in great volumes and used to store a variety of different contents.

These freeze-dried berries are labeled with an adhesive tag that can be fastened over the top of a closed brown paper bag. It takes a lot less material to produce these components, while still providing a generous canvas for branding elements like names, logos and images. This strawberry packaging idea is also highly recyclable and inexpensive, making it a clever solution across the consumer packaged goods industry.