Pop-Up Bars

Alcohol brands reach out to consumers directly with temporary, themed bars

Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
SCORE: 7
Hot Top 4 Examples: 91,486 Total Clicks Jul 15 - Jul 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Branded Experiential Pop-Up Bars - This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
SCORE: 8
Viral 65,134 Clicks Pub: Jul 9, 15
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
One of the many creative brand activities on hand at Wimbledon 2015, the Pimm’s teapot pop-up bar provided an ample dose of the brand’s aspirational aesthetic. The charming pop-up bar... [More]
Wine Party Tour Buses - This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
SCORE: 7.5
V. Hot 10,767 Clicks Pub: Jul 9, 15
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
The English wine producer Nyetimber has taken a 1968 London Routemaster and re-invented it as a wine party tour bus that will embark on a summer road trip across London. Guests aboard the tour bus... [More]
Vibrant Pop-Up Vodka Bars - The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
SCORE: 7.1
Hot 11,747 Clicks Pub: Jul 10, 15
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
A vibrant pop-up Ciroc bar entitled ‘London Riviera’ recently opened along the Thames and will remain open for five months. The ‘London Riviera’ pop-up bar is characterized... [More]
Pop-Up Bloody Mary Bars - Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
SCORE: 5.4
Warm 3,838 Clicks Pub: Jul 10, 15
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Located inside The Folly restaurant in central London, the Ketel One Bloody Mary Kitchen is a fun summertime experience running between May and September 2015. The colorful Ketel One Kitchen... [More]