Advertorial Vlogging

Brands reach out to consumers through YouTube influencers

Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
SCORE: 5.4
This Year and Mild Top 6 Examples: 4,460 Total Clicks Mar 15 - May 16
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Consumer Insight Topics: MarketingYouthLife-StagesCommercials
Social Shopping List Tools - Target Teams Up With Web Influencers for a Custom Shopping Platform
SCORE: 5.9
Warm 1,347 Clicks Pub: Jul 20, 15
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
American retailer Target recently teamed up with recognized social media influencers for their latest venture, an interactive shopping list tool that can be downloaded on their website. The virtual... [More]
Modified Recipe Campaigns - The McCain #MODIFRY Campaign Encourages You to Get Creative
SCORE: 5.5
Warm 1,446 Clicks Pub: Jun 16, 15
Modified Recipe Campaigns
The McCain #MODIFRY Campaign Encourages You to Get Creative
The McCain #MODIFRY campaign is an ingenious digital campaign from the Canadian brand that engages consumers on digital media in a way directly linked to their product. Powered by partnerships with... [More]
Beauty E-Consultations - Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
SCORE: 4.8
Mild 1,304 Clicks Pub: Mar 4, 15
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
In partnership with a number of popular beauty bloggers from across the UK, Tesco has launched a 12-month beauty consultation program that will take place over Google+ Hangouts. Shoppers looking... [More]
Millennial Pension Plan Advertising - One YouTuber Learns the Importance of Ontario Pension Plans
SCORE: 5.1
This Year and Untested 150 Clicks Pub: May 16, 16
Millennial Pension Plan Advertising
One YouTuber Learns the Importance of Ontario Pension Plans
The government of Ontario and advertising agency Bensimon Byrne joined up to get youth thinking more about their future and Ontario pension plans. One of the ads shows Andrew Huang, a YouTube star,... [More]
Teen-Centric Decor Ads - This PBTeen Commercial Features YouTube Influencer MayBaby
SCORE: 3.7
This Year and Untested 113 Clicks Pub: Feb 11, 16
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
This PBTeen commercial spotlights the home retailer’s collaborative collection with YouTube influencer Meg DeAngelis, also known as MayBaby. In addition to the success of her YouTube channel,... [More]
Artistic Teen Campaigns - Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
SCORE: 3.4
This Year and Untested 100 Clicks Pub: Mar 10, 16
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
Teen artist Autumn de Forest stars in Nordstrom Kids’ latest campaign for 2016. The 14-year-old painter describes her creative process in the ad and tells viewers how she got started with her... [More]