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Advertorial Vlogging

Brands reach out to consumers through YouTube influencers

Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Workshop Question - How can you tweak your marketing to not only sell, but entertain your customer?
Trend Themes
1. Influencer Marketing - Brands partnering with YouTube influencers to create entertaining content and covert marketing campaigns has become a growing trend, allowing brands to leverage large audiences and appear accessible.
2. Customized Shopping Platforms - Retailers teaming up with social media influencers to create interactive, virtual shopping tools that appeal to specific demographics, such as teens and families, is becoming a popular trend.
3. Youth-centric Advertising - The use of young influencers in marketing and advertising campaigns is a growing trend, as brands seek to connect with younger audiences and empower them through messaging that emphasizes creativity, determination, and self-confidence.
Industry Implications
1. Retail - Influencer marketing and the creation of customized shopping platforms are trends that are quickly transforming the retail industry, making it more accessible, interactive, and appealing to younger audiences.
2. Advertising - Youth-centric advertising that uses influencer partnerships and empowers younger audiences through uplifting messaging is having a major impact on the advertising industry, driving engagement and building brand loyalty.
3. Finance - Brands are partnering with young influencers to encourage millennials to save, invest, and plan for retirement in innovative ways. This has implications for the finance industry, as it seeks to attract young clients and become more accessible overall.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
122,256 Total Clicks
Date Range:
Mar 15 — May 16

Featured Examples

Social Shopping List Tools
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
American retailer Target recently teamed up with recognized social media influencers for their latest venture, an interactive shopping list tool that can be downloaded on their website. The virtual... MORE
Modified Recipe Campaigns
Modified Recipe Campaigns
The McCain #MODIFRY Campaign Encourages You to Get Creative
The McCain #MODIFRY campaign is an ingenious digital campaign from the Canadian brand that engages consumers on digital media in a way directly linked to their product. Powered by partnerships with... MORE
Beauty E-Consultations
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Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
In partnership with a number of popular beauty bloggers from across the UK, Tesco has launched a 12-month beauty consultation program that will take place over Google+ Hangouts. Shoppers looking... MORE
Millennial Pension Plan Advertising
Millennial Pension Plan Advertising
One YouTuber Learns the Importance of Ontario Pension Plans
The government of Ontario and advertising agency Bensimon Byrne joined up to get youth thinking more about their future and Ontario pension plans. One of the ads shows Andrew Huang, a YouTube star,... MORE
play_circle_filled Teen-Centric Decor Ads
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
This PBTeen commercial spotlights the home retailer’s collaborative collection with YouTube influencer Meg DeAngelis, also known as MayBaby. In addition to the success of her YouTube channel,... MORE
play_circle_filled Artistic Teen Campaigns
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
Teen artist Autumn de Forest stars in Nordstrom Kids’ latest campaign for 2016. The 14-year-old painter describes her creative process in the ad and tells viewers how she got started with her... MORE

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