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Score: 5.1
This Month and Mild Top 5 Examples: 633 Total Clicks Date Range: Feb 17 - May 17
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Purposely bizarre board game concepts capture the attention of consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
Score: 6.6
This Month and Warm Top 5 Examples: 4,470 Total Clicks Date Range: Mar 16 - May 17
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Consumers engage with GIF-powered platforms for both business and pleasure
Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes. [More]
Score: 5.1
This Year and Warm Top 4 Examples: 728 Total Clicks Date Range: Mar 16 - Dec 16
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Teenage multitaskers seek short and share-worthy online video series
Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following. [More]
Score: 5.6
This Year and Warm Top 6 Examples: 6,358 Total Clicks Date Range: Jun 15 - Sep 16
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Millennial parents seek support online when it comes to raising children
Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use. [More]
Score: 6.1
This Year and Warm Top 5 Examples: 4,491 Total Clicks Date Range: Sep 15 - Nov 16
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YouTube is used as a resource for life skills
Implications - Video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials, however, as the reach of social media expands, more pragmatic forms of vlogging are observed. This ties into the push and pull of the accessibility of information online, with the needs of a less niche audience. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 3,561 Total Clicks Date Range: Feb 16 - Jul 16
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Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 3,155 Total Clicks Date Range: Apr 15 - Jun 16
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Brands adapt OTT offerings for the Chinese market
Implications - Marketers looking to build a brand in the Chinese entertainment market are increasingly opting to launch Over-The-Top streaming services that provide exclusive access to content in a form that coincides with media consumption habits in the region. In addition to highlighting how brands will need to adapt strategy to accurately reflect the needs and wants of Chinese consumers, this shift demonstrates the opportunity of marketing entertainment content as a means of introducing a larger brand vision. [More]
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Score: 5.1
Warm Top 6 Examples: 4,167 Total Clicks Date Range: Aug 14 - Feb 16
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Critical of mainstream media, consumers seek out more involvement
Implications - More than just a source of information, next generation news apps are offering users a heightened sense of engagement. Readers are no longer interested in passively consuming media; instead, they view it as a greater call-to-action for education and communication between people. Ultimately, the average consumer is evolving to be not only more conscientious, but also more action-oriented. [More]
Score: 3.7
Mild Top 4 Examples: 793 Total Clicks Date Range: Jun 15 - Feb 16
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Consumers reject media conglomerates in favor of peer-based information
Implications - As suspicion of traditional media outlets continues to grow, consumers turn to digital platforms that either offer first-person accounts and news reporting by citizen journalists, or crowdsource content based on what their peers are reading. Consumers are replacing centralized information and authority with peer-based forms of media that speak to a desire for authenticity. [More]
Score: 5
Warm Top 6 Examples: 12,729 Total Clicks Date Range: Apr 15 - Apr 16
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Fashion bloggers identify blind spots within mainstream fashion
Implications - Younger, digitally-savvy generations are often more likely to turn to social influencers for advice than to conventional celebrities or mainstream media. These Internet personalities appeal to Millennials and Gen Z not only because they are more relatable, but also because they use their social platforms to confront issues of under-representation or ethics in the fashion industry. This progression speaks to the democratizing force of Internet culture across industries. [More]