The Crafty Chica Online Channel Targets Hispanics

By: Rahul Kalvapalle - Apr 7, 2016
References: craftychica & mashable
Crafty Chica is a hugely popular website and YouTube channel that features craft ideas and tips from Mexican-American craftswoman Kathy Cano-Murillo.

Cano-Murillo's crafts had been available in different retail outlets for a few years before she decided to take her knowledge to the online sphere by blogging about her unique "Mexi-Boho" style of craft. Her colorfully vivid artworks have been a huge hit online, with the Crafty Chica channel inspiring legions of craft-minded people both within and beyond the Hispanic American community. Videos on the YouTube channel including everything from instructions for tie-dying flowers to adding glitter to boring floors.

Ultimately, the success of the Crafty Chica channel goes to show the rising influence of Latinas within the arts and crafts sphere, achieved largely thanks to their prowess in the online and social media platforms.