Latin Storytelling

Brands woo Latin consumers by inviting them to contribute campaign content

Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
SCORE: 4.8
Mild Top 4 Examples: 10,250 Total Clicks Jul 14 - Jul 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodInteractive
Adventure-Capturing Campaigns - Marriott Lends Out GoPro Travel Cameras for Guests to Try
SCORE: 6.7
Warm 1,539 Clicks Pub: Feb 4, 15
Adventure-Capturing Campaigns
Marriott Lends Out GoPro Travel Cameras for Guests to Try
The Marriott and GoPro travel partnership means that people staying at select hotels around the world will have the chance to try out the cameras in order to capture unique footage of their vacation... [More]
Recipe Infographic Campaigns - Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
SCORE: 4
Mild 7,507 Clicks Pub: Dec 31, 14
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
If you have a hand written family recipe you need to recopy, Knorr Brazil will recreate it in infographic form. The food brand’s Receitas de Familia campaign allows you to turn old... [More]
Missing Matchmaker Campaigns - This DPPD Missing Persons Unit Campaign Makes Use of Tinder
SCORE: 4.2
Untested 664 Clicks Pub: Jul 29, 14
Missing Matchmaker Campaigns
This DPPD Missing Persons Unit Campaign Makes Use of Tinder
Annually, about 3,000 people go missing in the Santa Catarina area of Brazil and this campaign by the DPPD Missing Persons Unit takes an unusual approach to getting the word out about these people... [More]
Cook-Encouraging Campaigns - Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
SCORE: 2.8
Untested 540 Clicks Pub: Jan 21, 15
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
Latina moms are being targeted by Nestle and Mexican Chef Pati Jinich in order to appeal to their bicultural lifestyles as well as their desire to create more recipes geared towards everyday... [More]