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JW Marriott's ALS Awareness Video Features Brings Class to the Campaign

By: Laura McQuarrie - Published: • References: adweek & facebook
Most ALS awareness videos that are released by individuals or brands go right in for the kill, but JW Marriott's take on the challenge shows how much care it puts into things.

The video features a man in a suit preparing a glass of drinking water by dropping in individual ice cubes, adding rose petals one by one and finally stirring it up. Afterwards, the glass of refreshing rose-infused water is dumped over a statue of the winged creature that represents the brand. Although it may have been chilly, the bird quickly has its face cafefully dabbed by the doting attendant. Up next, JW Marriott is nominating Fairmont Hotels & Resorts, Waldorf Astoria Hotels & Resorts and The Ritz-Carlton Hotel Company to perform their own versions of the Ice Bucket Challenge. Stats for Classy Ice Bucket Videos Trending: This Quarter & Popular
Traction: 943 clicks in 8 w
Interest: > 3 minutes
Concept: "als Awareness"
Related: 35 examples / 27 photos
Segment: Females, 18-55
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