The Unilever Knorr Quick Campaign Provides an 'Instant Solution'

By: Meghan Young - Published: May 15, 2014 • References: & adeevee
The Unilever Knorr Quick ad campaign promotes instant solutions to daily problems. Or, in the case of this campaign, dramatic scenarios involving the wolfish villain of Little Red Riding Hood and a hostage being strapped down to a railroad track. In each case, a hero is formed using the soup mix including Superman and a Hunter.

Conceived and executed by Borghi/Lowe, an ad agency based in Sao Paulo, Brazil, the Unilever Knorr Quick ad campaign cleverly incorporates pop culture references to appeal to a wide range of potential consumers. It was art directed by Stefano De Luccia with creative direction by Fernando Nobre, Fabio Brigido and José Borghi. The hilarious images were illustrated by Big Studios and shot by Denis Sitta. Stats for Soup Mix Superhero Ads Trending: Older & Mild
Research: 883 clicks in 105 w
Interest: 0.7 minutes
Concept: Unilever Knorr Quick
Related: 36 examples / 28 photos
Segment: Neutral, 18-55+
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