Personified Pet Fitness

New approaches to exercise for animals embrace typically human elements

Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services.
SCORE: 6
Warm Top 5 Examples: 24,558 Total Clicks Jan 14 - Jul 15
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Consumer Insight Topics: LifestyleHealthSpecialHolidayPets
Feline Fitness Ads - Evdefitness' Fitness Workout Advertisements Stars Cats Who Are Sweating It Out
SCORE: 7.2
Viral 8,259 Clicks Pub: Jun 8, 14
Feline Fitness Ads
Evdefitness' Fitness Workout Advertisements Stars Cats Who Are Sweating It Out
Since cats seem to rule a good part of the Internet, working them into advertisements is a surefire way to capture people’s attention, no matter what the product seems to be—in this case, it&... [More]
Hi-Tech Dog Homes - This Dream Doghouse is Equipped with the Latest Samsung Electronics
SCORE: 7.5
V. Hot 11,021 Clicks Pub: Mar 5, 15
Hi-Tech Dog Homes
This Dream Doghouse is Equipped with the Latest Samsung Electronics
Those seeking inspiration on how to pamper their pets will appreciate the design of this high-tech Dream Doghouse from Samsung. The doghouse is separated into two indoor areas, including one for... [More]
Pet Treadmills - The PetZen DogTread Dog Treadmill Helps Animals Stay in Shape
SCORE: 4.8
Warm 2,741 Clicks Pub: Jul 27, 14
Pet Treadmills
The PetZen DogTread Dog Treadmill Helps Animals Stay in Shape
Whatever be the weather conditions, never lose your pup’s daily workout schedule by installing this PetZen DogTread Dog Treadmill indoors. Suitable for dogs weighing up to 150 pounds, it has been... [More]
Canine Yoga Classes - Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
SCORE: 4.9
Mild 529 Clicks Pub: Jul 21, 15
Canine Yoga Classes
Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
Yoga is a physical and spiritual practice that has been of benefit to humans for centuries—and now, yoga for dogs is emerging as a popular way for people to involve their pets as well.  In... [More]
Canine Fitness Treadmills - The DogTread Treadmill Allows Dogs to Work Out
SCORE: 3.3
Mild 2,008 Clicks Pub: Jan 23, 14
Canine Fitness Treadmills
The DogTread Treadmill Allows Dogs to Work Out
The DogTread treadmill keeps dogs healthy and active regardless of space and size! Pet owners can be busy people, and the DogTread treadmill can ensure that pets get an optimal amount of exercise... [More]