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Score: 6.4
This Year and Warm Top 4 Examples: 6,102 Total Clicks Date Range: Feb 15 - Feb 16
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Luxury hotels cultivate consumer affections with in-house pets
Implications - As luxury hotel brands attempt to woo back consumers in a time marked by the emergence of budget-friendly accommodations, they are beginning to incorporate on-site pets that inspire a feeling of home. Often boasting their own program of activities, such mascots serve as an ideal marketing tool for hotels looking to engage consumers on a personal, emotional level. This shift speaks to the need for luxury brands to go above and beyond to delight the consumer in order to compete with tempting cost-effective alternatives. [More]
Score: 6.8
This Year and Hot Top 4 Examples: 4,243 Total Clicks Date Range: Jun 15 - Jan 16
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Owners turn to technology to help feed and monitor pets while away
Implications - Seeking a more streamlined way to care for their pets, owners are turning to connected technology to help monitor and play with their animals while they’re out of the house. Offering the chance to instantly feed, record and even communicate with pets through connected devices, these products not only help satiate concerns over being away, but reflect an ever-growing need for more on-the-go solutions. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 7,045 Total Clicks Date Range: Jul 13 - Nov 15
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Services emerge to offer a safe travel experience for pets
Implications - As air travel becomes more accessible through increasingly affordable fares, organizations are expanding to offer premium services that emphasize the safety and comfort of their passengers' pets. Such innovative services speak to the modern brand's fixation on enhancing value to meet evolving consumer expectations, as well as the creation of a new sector of the travel market. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 12,034 Total Clicks Date Range: Jun 15 - May 16
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Animal owner wares are given obscure updates
Implications - Pet products for the home space are rejecting the typical while embracing unusual, standalone features. This matches up with a powerful call for goods and services that go well beyond basic elements. A preference for embellishment and excess ushers in a new niche of consumerism that, in contrast to times of economic downturn, isn't solely preoccupied with function. [More]
Filed in: LifestylePets
Score: 5.4
This Year and Mild Top 4 Examples: 17,651 Total Clicks Date Range: Feb 15 - Sep 15
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Retail concepts evolve to specifically cater to high-maintenance pets
Implications - Rather than merely accommodating canine or feline companions, retail concepts are expanding to include dining and shopping options dedicated solely to the entertainment of pets. With upscale amenities and hyper-niche luxuries, such concepts and services speak to the growing sector of the population approaching pet ownership like child-rearing, and the redirecting of that budget toward the well-being of domestic animals. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 5,164 Total Clicks Date Range: Mar 14 - Aug 15
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Animal obsession reaches new levels with social aspects for connected consumers
Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs. [More]
Score: 6.8
Hot Top 4 Examples: 21,645 Total Clicks Date Range: Jun 14 - Jul 15
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New approaches to exercise for animals embrace typically human elements
Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services. [More]
Trend Hunter Services
Score: 6.3
This Year and Warm Top 4 Examples: 6,638 Total Clicks Date Range: Feb 14 - Jan 16
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Animal owners welcome technology as a means to improve animal wellness
Implications - Animal owners are applying tech innovations to digitized forms of pet care. Beyond modern pet lovers, a growing focus among companies on advanced health tools allows brands to connect with young millennials and Gen Z consumers with a known affinity for smart devices that promote wellness. [More]
Score: 5.8
Warm Top 4 Examples: 17,912 Total Clicks Date Range: Feb 15 - Jun 15
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Pet adoption services turn to experiential tactics for increased involvement
Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 17,089 Total Clicks Date Range: May 14 - May 16
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Animal treat branding incorporates experiential aesthetics
Implications - The pet food industry is full of stiff competition, and in response, companies are visually engaging animal owners with interactive packaging. Beyond aesthetics, designs that deliver memorable experiences also help foster relationships between brands and consumers who are often pressed for time and faced with choice. [More]