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Score: 8.2
This Month and Hot Top 4 Examples: 20,095 Total Clicks Date Range: Jan 14 - Jul 15
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New approaches to exercise for animals embrace typically human elements
Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 12,509 Total Clicks Date Range: Feb 15 - Jun 15
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Pet adoption services turn to experiential tactics for increased involvement
Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 16,949 Total Clicks Date Range: Apr 13 - Jun 15
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Animal treat branding incorporates experiential aesthetics
Implications - The pet food industry is full of stiff competition, and in response, companies are visually engaging animal owners with interactive packaging. Beyond aesthetics, designs that deliver memorable experiences also help foster relationships between brands and consumers who are often pressed for time and faced with choice. [More]
Score: 3.6
This Year and Untested Top 4 Examples: 1,980 Total Clicks Date Range: Feb 15 - Feb 15
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Owners impose their own dietary restrictions onto their canine companions
Implications - Consumers are more conscious of their health than ever before, which has shifted to concerns about pet health, resulting in natural, vegetarian meal options. As the pet market continues to expand, this shift signifies a consumer desire to consume products of all sorts that align with their value systems. [More]
Score: 4
This Year and Mild Top 4 Examples: 2,548 Total Clicks Date Range: Jun 14 - Feb 15
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Taking ingredients into their own hands, owners make their own pet food
Implications - Weary of additive ingredients, pet owners are turning to at-home recipes for pet food and snacks in lieu of pre-packaged products. Offering consumers an added sense of control and in some cases cost savings, this extension of maker culture highlights the increasingly involved role consumers wish to play when it comes to products. [More]
Trend Hunter Services
Score: 5.6
This Year and Warm Top 4 Examples: 3,220 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Score: 6.1
This Year and Hot Top 4 Examples: 11,871 Total Clicks Date Range: Apr 13 - Sep 14
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Catering to pets outside the home, owners seek out public food sources
Implications - Catering pet owners and their need to indulge their furry companions, brands are turning to public pet installations to make activities like snack time more engaging. Offering more inventive ways for owners to feed their pets while on-the-go, these public pet activities offer more adaptable dining options, reflecting a need to indulge animals both in and outside the home. [More]
Filed in: LifestylePets
Score: 6.7
This Year and Warm Top 4 Examples: 22,288 Total Clicks Date Range: Jan 13 - Nov 14
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Treating physical ailments, owners turn to creatively tailored health devices
Implications - Taking the well-being of pets into their own hands, owners are turning to custom-made products that aid physical ailments. Offering pets strength and mobility through products like wheelchairs and exercise devices, pet owners are showcasing a willingness to stay committed to their companions, despite any physical derailments. [More]
Filed in: LifestylePets
Score: 4.7
This Year and Warm Top 4 Examples: 2,571 Total Clicks Date Range: Mar 14 - Sep 14
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Owners turn to monitoring devices to keep tabs on pet behavior
Implications - Seeking to manage the often unpredictable behavior of pets, owners are turning to devices that help keep track of their whereabouts and activities. Combining the ease of digital devices with a need for pet maintenance, innovations like this provide consumers with peace of mind through the use of more adaptable and easily integrated goods. [More]
Score: 4.2
This Year and Mild Top 4 Examples: 5,950 Total Clicks Date Range: Aug 13 - Sep 14
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Seeking efficiency, owners turn to high-tech methods of pet safety
Implications - As pet fandom continues to expand, owners are moving beyond materialistic goods to tech products that provide security and well-being. Seeking to provide care reflective of what humans would desire, pet owners are turning to altered leashes and clothing designs that fight against things like seasonal elements and strangers. These examples signify a shift toward pet products more reflective of the needs and wants of humans. [More]