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Emerging pets opportunities for innovators, entrepreneurs and creative minds

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Score: 4.8
This Week and Untested Top 6 Examples: 570 Total Clicks Date Range: Feb 17 - Feb 17
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Owners look for simple and speedy solutions for keeping pet odors at bay
Implications - Innovative products tackling pet odor that don’t require bathing are increasingly being reached for by busy consumers. Often made using natural and organic ingredients, owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time. As more apartment and condo dwellers are buying pets for smaller spaces, the increase in demand for pet malodor products demonstrates a shift towards simplicity when it comes to maintaining pet hygiene. [More]
Filed in: LifestylePets
Score: 5.8
This Quarter and Mild Top 4 Examples: 2,051 Total Clicks Date Range: Aug 15 - Dec 16
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Consumers are enticed by pet treats inspired by human snacks
Implications - As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets. [More]
Filed in: LifestylePets
Score: 6.6
This Year and Warm Top 5 Examples: 7,993 Total Clicks Date Range: Apr 15 - Nov 16
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Traveling for pets has become substantially more customized and luxurious
Implications - With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self. [More]
Score: 5.7
This Year and Mild Top 5 Examples: 2,954 Total Clicks Date Range: Jun 16 - Nov 16
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Pet parents seek out products that minimize the eco impact of ownership
Implications - Looking to buy products that reflect their values regardless of category, pet owners are seeking out products for pets specifically designed to reduce their impact on the environment. This is emerging in food products, like vegan pet food, as well as pet accessories and the packaging of these goods across the board. [More]
Score: 5.7
This Year and Mild Top 6 Examples: 4,693 Total Clicks Date Range: Jun 14 - Nov 16
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Pet parents seek out human-grade food for reassurance
Implications - Pet owners, increasingly humanizing and therefore willing to spend more on their animals, are seeking out human-grade quality in pet food products. Providing reassurance to these consumers by focusing on health benefits and safety, this focus on ingredients mirrors shifts happening in food more broadly. [More]
Score: 6.1
This Year and Mild Top 5 Examples: 3,293 Total Clicks Date Range: Sep 15 - Nov 16
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Dog owners costume their pets to attract attention for diverse campaigns
Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification. [More]
Score: 7.9
This Year and Hot Top 4 Examples: 7,690 Total Clicks Date Range: Sep 16 - Nov 16
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Owners insist on the most lavish sleeping spots for their spoiled pets
Implications - With fewer Millennials having kids, it seems that pets are reaping the benefits of their owner's excess income. Due to this, a surge in ultra-luxurious sleeping quarters for dogs have been devised -- with opulent dog day spas on the rise and even climate-controlled dens. As more owners continue to focus in on their pet's evolving needs, no matter how contrived they might be, specialized products are becoming more readily available to those willing to spend. [More]
Filed in: LifestylePets
Trend Hunter Services
Score: 5.7
Warm Top 4 Examples: 7,378 Total Clicks Date Range: Feb 15 - Feb 16
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Luxury hotels cultivate consumer affections with in-house pets
Implications - As luxury hotel brands attempt to woo back consumers in a time marked by the emergence of budget-friendly accommodations, they are beginning to incorporate on-site pets that inspire a feeling of home. Often boasting their own program of activities, such mascots serve as an ideal marketing tool for hotels looking to engage consumers on a personal, emotional level. This shift speaks to the need for luxury brands to go above and beyond to delight the consumer in order to compete with tempting cost-effective alternatives. [More]
Score: 6.1
Hot Top 4 Examples: 5,026 Total Clicks Date Range: Jun 15 - Jan 16
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Owners turn to technology to help feed and monitor pets while away
Implications - Seeking a more streamlined way to care for their pets, owners are turning to connected technology to help monitor and play with their animals while they’re out of the house. Offering the chance to instantly feed, record and even communicate with pets through connected devices, these products not only help satiate concerns over being away, but reflect an ever-growing need for more on-the-go solutions. [More]
Score: 4.9
Warm Top 5 Examples: 8,776 Total Clicks Date Range: Jul 13 - Nov 15
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Services emerge to offer a safe travel experience for pets
Implications - As air travel becomes more accessible through increasingly affordable fares, organizations are expanding to offer premium services that emphasize the safety and comfort of their passengers' pets. Such innovative services speak to the modern brand's fixation on enhancing value to meet evolving consumer expectations, as well as the creation of a new sector of the travel market. [More]