PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 5.6
This Month and Mild Top 4 Examples: 4,798 Total Clicks Date Range: May 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Pet owners turn to adaptable pet products to add convenience to everyday routine
Implications - With pet ownership often requiring a growing list of products and playthings, catering to critter companions can easily become overwhelming. Seeking to provide animals with care in a more convenient manner, owners are turning to foldable pet products that combine ease and portability to satiate a busy lifestyle without sacrificing a pet's needs. [More]
Filed in: LifestylePets
Score: 6.3
This Quarter and Warm Top 4 Examples: 67,450 Total Clicks Date Range: Sep 09 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Maximizing time, owners turn to multifunctional pet products for convenience
Implications - While pet ownership comes with its fair share of love and companionship, keeping up with the needs of energetic animals can be tiresome. Occupying furry companions in a more convenient manner, dual-purpose products offer methods of play and entertainment in a more compact and diversified manner. This allows consumers to maintain proper treatment of their critter companions without sacrificing daily responsibilities. [More]
Filed in: LifestylePets
Score: 7
This Quarter and Warm Top 4 Examples: 27,921 Total Clicks Date Range: Mar 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking peace of mind, owners turn to simplistic pet packaging for authenticity
Implications - Pet owners view their companions as family members as opposed to simple pets, creating a need for health-conscious pet products. Offering a more authentic marketing tactic, brands are turning to minimalist product labeling for pets, reflecting a pattern seen in all food packaging. This signifies a need to have pets treated increasingly similarly to humans. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 5,381 Total Clicks Date Range: Dec 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking to heighten experiences, owners turn to lavishly exotic pet food options
Implications - With pets increasingly being treated as family members over mere household companions, everyday pet sustenance is getting a lavish makeover to offer an alternative, human-approved method of nourishment. Providing an air of exclusivity without sacrificing nutritional qualities, gourmet pet foods allow consumers to elevate the dinning experience with both visual and exotic appeal. This speaks to a desire to communicate status through more appealing goods for all aspects of life. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 11,464 Total Clicks Date Range: Jun 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Desiring efficiency, owners turn to pre-programmed pet products for ease
Implications - While catering to pets allows owners to feel more personally connected, pampering can make pets more vulnerable and reliant on individualized care. Seeking to instill greater independence, consumers are turning to automated entry ways and pre-programmed feeders to give pets the freedom to do as they please in a carefully regulated manner. [More]
Trend Hunter Services
Score: 9
This Quarter and V. Hot Top 4 Examples: 42,478 Total Clicks Date Range: Nov 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Pet ownership transitions from boastful to obsessive fandom
Implications - Pet ownership is increasing on a global scale thanks to increased populations and a push into urban centers. The culture surrounding it, while notoriously passionate, is transitioning towards sheer fandom. As consumers spend more time in the digital space and Internet culture leaks into the real world, the fervent passion for pets becomes a status symbol that boasts pop culture prowess. [More]
Filed in: LifestylePets
Score: 8.4
This Year and V. Hot Top 4 Examples: 30,213 Total Clicks Date Range: Jan 14 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Animal tourism takes precedent amidst travelers with no time for pets
Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 14,481 Total Clicks Date Range: Jun 12 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Virtual animals cater to those looking for companions through high-tech means
Implications - With the busy day-to-day life of most adult consumers, making time to spend with others can be challenging. Seeking to acquire of love and affection without having to put in too much personal time, consumers are turning to virtual pets such as robotic dogs to fill the void of companionship. Digital pets combine the convenience of technology with the need to care for another, reflecting the need for more contemporary ways to engage in communal activities. [More]
Score: 7.3
This Year and Hot Top 4 Examples: 14,256 Total Clicks Date Range: Mar 12 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Apps and online pet gaming provides play through high-tech convenience
Implications - In an age where time is often limited due to responsibilities of work and family, consumers are looking to more contemporary ways to delegate their tasks more efficiently. Interactive pet apps that allow dogs and cats to play offers a source of distraction that owners can easily provide without sacrificing time to do it, reflecting the growing demand for features that allow individuals to optimize their time more efficiently. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 28,079 Total Clicks Date Range: May 12 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Pet-themed cafes cater to those looking to add excitement to consumption
Implications - With the allure of celebrity culture and high-class living constantly bombarding consumers through mass media, efforts to make ordinary life more experimental and thrilling is becoming more prevalent. Pet-focused cafes and eateries help to transform routine dining situations into more of an interactive and visually stimulating experience, combining consumption with the need for more engaging day-to-day routines. [More]