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Score: 4.3
This Month and Untested Top 4 Examples: 1,088 Total Clicks Date Range: Feb 15 - Feb 15
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Owners impose their own dietary restrictions onto their canine companions
Implications - Consumers are more conscious of their health than ever before, which has shifted to concerns about pet health, resulting in natural, vegetarian meal options. As the pet market continues to expand, this shift signifies a consumer desire to consume products of all sorts that align with their value systems. [More]
Score: 4.7
This Month and Mild Top 4 Examples: 1,145 Total Clicks Date Range: Jun 14 - Feb 15
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Taking ingredients into their own hands, owners make their own pet food
Implications - Weary of additive ingredients, pet owners are turning to at-home recipes for pet food and snacks in lieu of pre-packaged products. Offering consumers an added sense of control and in some cases cost savings, this extension of maker culture highlights the increasingly involved role consumers wish to play when it comes to products. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,020 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 8,754 Total Clicks Date Range: Apr 13 - Sep 14
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Catering to pets outside the home, owners seek out public food sources
Implications - Catering pet owners and their need to indulge their furry companions, brands are turning to public pet installations to make activities like snack time more engaging. Offering more inventive ways for owners to feed their pets while on-the-go, these public pet activities offer more adaptable dining options, reflecting a need to indulge animals both in and outside the home. [More]
Filed in: LifestylePets
Score: 6.4
This Year and Warm Top 4 Examples: 20,883 Total Clicks Date Range: Jan 13 - Sep 14
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Treating physical ailments, owners turn to creatively tailored health devices
Implications - Taking the well-being of pets into their own hands, owners are turning to custom-made products that aid physical ailments. Offering pets strength and mobility through products like wheelchairs and exercise devices, pet owners are showcasing a willingness to stay committed to their companions, despite any physical derailments. [More]
Filed in: LifestylePets
Trend Hunter Services
Score: 5.2
This Year and Warm Top 4 Examples: 2,420 Total Clicks Date Range: Mar 14 - Sep 14
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Owners turn to monitoring devices to keep tabs on pet behavior
Implications - Seeking to manage the often unpredictable behavior of pets, owners are turning to devices that help keep track of their whereabouts and activities. Combining the ease of digital devices with a need for pet maintenance, innovations like this provide consumers with peace of mind through the use of more adaptable and easily integrated goods. [More]
Score: 4.7
This Year and Mild Top 4 Examples: 5,297 Total Clicks Date Range: Aug 13 - Sep 14
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Seeking efficiency, owners turn to high-tech methods of pet safety
Implications - As pet fandom continues to expand, owners are moving beyond materialistic goods to tech products that provide security and well-being. Seeking to provide care reflective of what humans would desire, pet owners are turning to altered leashes and clothing designs that fight against things like seasonal elements and strangers. These examples signify a shift toward pet products more reflective of the needs and wants of humans. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 7,496 Total Clicks Date Range: Sep 13 - Sep 14
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Showcasing admiration, owners turn to blunt forms of pet appreciation
Implications - As consumers become more expressive due to mass media and online engagement, typically private signs of affection are becoming more blunt and publicly showcased. Using bold imagery to showcase appreciation, pet lovers are turning to clothes and accessories to show how they feel. [More]
Score: 8
This Year and Hot Top 4 Examples: 88,566 Total Clicks Date Range: Aug 13 - Sep 14
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Moving beyond functionality, owners turn to over-the-top pet products to show off
Implications - Affluent pet owners are turning to over-the-top furniture and decor to show off their dedication to their pets. Inspired by products geared toward humans, this product design speaks to the increasingly blurred line between pet owners and parents. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 49,294 Total Clicks Date Range: Jun 13 - Aug 14
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Animal appreciation takes a customized approach as owners seek to foster bonds
Implications - Adding a personalized touch to forms of appreciation, pet owners are turning to custom-made furnishings for sentimental appeal. Crafting perches and beds from scratch, pet owners are able to provide everyday necessities in a more tailor-made manner, speaking to a desire for more expressive forms of pet appreciation. [More]