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Trend Hunter Dashboards
Score: 7.8
This Week and Warm Top 4 Examples: 37,134 Total Clicks Date Range: Jun 13 - Aug 14
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Animal appreciation takes a customized approach as owners seek to foster bonds
Implications - Adding a personalized touch to forms of appreciation, pet owners are turning to custom-made furnishings for sentimental appeal. Crafting perches and beds from scratch, pet owners are able to provide everyday necessities in a more tailor-made manner, speaking to a desire for more expressive forms of pet appreciation. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 2,941 Total Clicks Date Range: Oct 12 - Aug 14
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Animal adoration is accelerated with products providing insight into animal life
Implications - Taking an appreciation for pets one step further, animal enthusiasts are turning to specialized tech equipment to gain insight into their pet's lives. Shedding a light onto how animals see the world, these innovations speak to a desire to connect with beloved companions on a more in-depth level. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 5,317 Total Clicks Date Range: May 13 - Jun 14
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Pet owners turn to adaptable pet products to add convenience to everyday routine
Implications - With pet ownership often requiring a growing list of products and playthings, catering to critter companions can easily become overwhelming. Seeking to provide animals with care in a more convenient manner, owners are turning to foldable pet products that combine ease and portability to satiate a busy lifestyle without sacrificing a pet's needs. [More]
Filed in: LifestylePets
Score: 6
This Quarter and Warm Top 4 Examples: 68,487 Total Clicks Date Range: Sep 09 - Jun 14
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Maximizing time, owners turn to multifunctional pet products for convenience
Implications - While pet ownership comes with its fair share of love and companionship, keeping up with the needs of energetic animals can be tiresome. Occupying furry companions in a more convenient manner, dual-purpose products offer methods of play and entertainment in a more compact and diversified manner. This allows consumers to maintain proper treatment of their critter companions without sacrificing daily responsibilities. [More]
Filed in: LifestylePets
Score: 6.7
This Quarter and Warm Top 4 Examples: 28,953 Total Clicks Date Range: Mar 13 - Jun 14
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Seeking peace of mind, owners turn to simplistic pet packaging for authenticity
Implications - Pet owners view their companions as family members as opposed to simple pets, creating a need for health-conscious pet products. Offering a more authentic marketing tactic, brands are turning to minimalist product labeling for pets, reflecting a pattern seen in all food packaging. This signifies a need to have pets treated increasingly similarly to humans. [More]
Trend Hunter Services
Score: 5.3
This Year and Mild Top 4 Examples: 6,636 Total Clicks Date Range: Dec 13 - May 14
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Seeking to heighten experiences, owners turn to lavishly exotic pet food options
Implications - With pets increasingly being treated as family members over mere household companions, everyday pet sustenance is getting a lavish makeover to offer an alternative, human-approved method of nourishment. Providing an air of exclusivity without sacrificing nutritional qualities, gourmet pet foods allow consumers to elevate the dinning experience with both visual and exotic appeal. This speaks to a desire to communicate status through more appealing goods for all aspects of life. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 14,371 Total Clicks Date Range: Jun 13 - May 14
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Desiring efficiency, owners turn to pre-programmed pet products for ease
Implications - While catering to pets allows owners to feel more personally connected, pampering can make pets more vulnerable and reliant on individualized care. Seeking to instill greater independence, consumers are turning to automated entry ways and pre-programmed feeders to give pets the freedom to do as they please in a carefully regulated manner. [More]
Score: 8.7
This Year and V. Hot Top 4 Examples: 44,432 Total Clicks Date Range: Nov 13 - May 14
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Pet ownership transitions from boastful to obsessive fandom
Implications - Pet ownership is increasing on a global scale thanks to increased populations and a push into urban centers. The culture surrounding it, while notoriously passionate, is transitioning towards sheer fandom. As consumers spend more time in the digital space and Internet culture leaks into the real world, the fervent passion for pets becomes a status symbol that boasts pop culture prowess. [More]
Filed in: LifestylePets
Score: 8.2
This Year and V. Hot Top 4 Examples: 32,363 Total Clicks Date Range: Jan 14 - Mar 14
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Animal tourism takes precedent amidst travelers with no time for pets
Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 14,986 Total Clicks Date Range: Jun 12 - Mar 14
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Virtual animals cater to those looking for companions through high-tech means
Implications - With the busy day-to-day life of most adult consumers, making time to spend with others can be challenging. Seeking to acquire of love and affection without having to put in too much personal time, consumers are turning to virtual pets such as robotic dogs to fill the void of companionship. Digital pets combine the convenience of technology with the need to care for another, reflecting the need for more contemporary ways to engage in communal activities. [More]