PRO Trends

Emerging pets opportunities for innovators, entrepreneurs and creative minds

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Score: 7.6
This Quarter and Hot Top 4 Examples: 3,309 Total Clicks Date Range: Jun 15 - Jan 16
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Owners turn to technology to help feed and monitor pets while away
Implications - Seeking a more streamlined way to care for their pets, owners are turning to connected technology to help monitor and play with their animals while they’re out of the house. Offering the chance to instantly feed, record and even communicate with pets through connected devices, these products not only help satiate concerns over being away, but reflect an ever-growing need for more on-the-go solutions. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 4,175 Total Clicks Date Range: Jan 15 - Nov 15
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Services emerge to offer a safe travel experience for pets
Implications - As air travel becomes more accessible through increasingly affordable fares, organizations are expanding to offer premium services that emphasize the safety and comfort of their passengers' pets. Such innovative services speak to the modern brand's fixation on enhancing value to meet evolving consumer expectations, as well as the creation of a new sector of the travel market. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 5,874 Total Clicks Date Range: Mar 15 - Sep 15
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Animal owner wares are given obscure updates
Implications - Pet products for the home space are rejecting the typical while embracing unusual, standalone features. This matches up with a powerful call for goods and services that go well beyond basic elements. A preference for embellishment and excess ushers in a new niche of consumerism that, in contrast to times of economic downturn, isn't solely preoccupied with function. [More]
Filed in: LifestylePets
Score: 7.5
This Year and Warm Top 4 Examples: 15,457 Total Clicks Date Range: Apr 15 - Sep 15
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Retail concepts evolve to specifically cater to high-maintenance pets
Implications - Rather than merely accommodating canine or feline companions, retail concepts are expanding to include dining and shopping options dedicated solely to the entertainment of pets. With upscale amenities and hyper-niche luxuries, such concepts and services speak to the growing sector of the population approaching pet ownership like child-rearing, and the redirecting of that budget toward the well-being of domestic animals. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 4,666 Total Clicks Date Range: Mar 14 - Aug 15
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Animal obsession reaches new levels with social aspects for connected consumers
Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 21,025 Total Clicks Date Range: Jun 14 - Jul 15
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New approaches to exercise for animals embrace typically human elements
Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 6,023 Total Clicks Date Range: Jan 14 - Jul 15
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Animal owners welcome technology as a means to improve animal wellness
Implications - Animal owners are applying tech innovations to digitized forms of pet care. Beyond modern pet lovers, a growing focus among companies on advanced health tools allows brands to connect with young millennials and Gen Z consumers with a known affinity for smart devices that promote wellness. [More]
Trend Hunter Services
Score: 6.3
This Year and Warm Top 4 Examples: 15,357 Total Clicks Date Range: Feb 15 - Jun 15
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Pet adoption services turn to experiential tactics for increased involvement
Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 21,713 Total Clicks Date Range: Apr 13 - Aug 15
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Animal treat branding incorporates experiential aesthetics
Implications - The pet food industry is full of stiff competition, and in response, companies are visually engaging animal owners with interactive packaging. Beyond aesthetics, designs that deliver memorable experiences also help foster relationships between brands and consumers who are often pressed for time and faced with choice. [More]
Score: 2.8
Untested Top 4 Examples: 2,135 Total Clicks Date Range: Feb 15 - Feb 15
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Owners impose their own dietary restrictions onto their canine companions
Implications - Consumers are more conscious of their health than ever before, which has shifted to concerns about pet health, resulting in natural, vegetarian meal options. As the pet market continues to expand, this shift signifies a consumer desire to consume products of all sorts that align with their value systems. [More]