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Score: 8.3
This Week and Warm Top 4 Examples: 10,556 Total Clicks Date Range: Apr 15 - Sep 15
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Retail concepts evolve to specifically cater to high-maintenance pets
Implications - Rather than merely accommodating canine or feline companions, retail concepts are expanding to include dining and shopping options dedicated solely to the entertainment of pets. With upscale amenities and hyper-niche luxuries, such concepts and services speak to the growing sector of the population approaching pet ownership like child-rearing, and the redirecting of that budget toward the well-being of domestic animals. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 4,405 Total Clicks Date Range: Mar 14 - Aug 15
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Animal obsession reaches new levels with social aspects for connected consumers
Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 19,008 Total Clicks Date Range: Jun 14 - Jul 15
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New approaches to exercise for animals embrace typically human elements
Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,816 Total Clicks Date Range: Jan 14 - Jul 15
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Animal owners welcome technology as a means to improve animal wellness
Implications - Animal owners are applying tech innovations to digitized forms of pet care. Beyond modern pet lovers, a growing focus among companies on advanced health tools allows brands to connect with young millennials and Gen Z consumers with a known affinity for smart devices that promote wellness. [More]
Score: 7
This Year and Warm Top 4 Examples: 12,914 Total Clicks Date Range: Feb 15 - Jun 15
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Pet adoption services turn to experiential tactics for increased involvement
Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes. [More]
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Score: 7.5
This Month and Warm Top 4 Examples: 17,324 Total Clicks Date Range: Apr 13 - Aug 15
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Animal treat branding incorporates experiential aesthetics
Implications - The pet food industry is full of stiff competition, and in response, companies are visually engaging animal owners with interactive packaging. Beyond aesthetics, designs that deliver memorable experiences also help foster relationships between brands and consumers who are often pressed for time and faced with choice. [More]
Score: 3.4
This Year and Untested Top 4 Examples: 2,051 Total Clicks Date Range: Feb 15 - Feb 15
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Owners impose their own dietary restrictions onto their canine companions
Implications - Consumers are more conscious of their health than ever before, which has shifted to concerns about pet health, resulting in natural, vegetarian meal options. As the pet market continues to expand, this shift signifies a consumer desire to consume products of all sorts that align with their value systems. [More]
Score: 3.8
This Year and Mild Top 4 Examples: 2,670 Total Clicks Date Range: Jun 14 - Feb 15
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Taking ingredients into their own hands, owners make their own pet food
Implications - Weary of additive ingredients, pet owners are turning to at-home recipes for pet food and snacks in lieu of pre-packaged products. Offering consumers an added sense of control and in some cases cost savings, this extension of maker culture highlights the increasingly involved role consumers wish to play when it comes to products. [More]
Score: 5.4
This Year and Warm Top 4 Examples: 3,236 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 12,093 Total Clicks Date Range: Feb 14 - Oct 14
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Rather than forego ownership, consumers turn to autonomous pet care
Implications - Consumers are busier than ever yet are constantly on the hunt for balance, which is being answered for pet ownership with automation equipment. This incorporation of traditionally time-heavy duties into convenience culture signifies consumer preference to rely more heavily on technology for lifestyle accommodation. [More]