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Score: 6.3
This Year and Warm Top 4 Examples: 8,449 Total Clicks Date Range: Apr 13 - Sep 14
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Catering to pets outside the home, owners seek out public food sources
Implications - Catering pet owners and their need to indulge their furry companions, brands are turning to public pet installations to make activities like snack time more engaging. Offering more inventive ways for owners to feed their pets while on-the-go, these public pet activities offer more adaptable dining options, reflecting a need to indulge animals both in and outside the home. [More]
Filed in: LifestylePets
Score: 6.7
This Year and Warm Top 4 Examples: 19,896 Total Clicks Date Range: Jan 13 - Sep 14
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Treating physical ailments, owners turn to creatively tailored health devices
Implications - Taking the well-being of pets into their own hands, owners are turning to custom-made products that aid physical ailments. Offering pets strength and mobility through products like wheelchairs and exercise devices, pet owners are showcasing a willingness to stay committed to their companions, despite any physical derailments. [More]
Filed in: LifestylePets
Score: 5.5
This Year and Warm Top 4 Examples: 2,341 Total Clicks Date Range: Mar 14 - Sep 14
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Owners turn to monitoring devices to keep tabs on pet behavior
Implications - Seeking to manage the often unpredictable behavior of pets, owners are turning to devices that help keep track of their whereabouts and activities. Combining the ease of digital devices with a need for pet maintenance, innovations like this provide consumers with peace of mind through the use of more adaptable and easily integrated goods. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 4,751 Total Clicks Date Range: Aug 13 - Sep 14
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Seeking efficiency, owners turn to high-tech methods of pet safety
Implications - As pet fandom continues to expand, owners are moving beyond materialistic goods to tech products that provide security and well-being. Seeking to provide care reflective of what humans would desire, pet owners are turning to altered leashes and clothing designs that fight against things like seasonal elements and strangers. These examples signify a shift toward pet products more reflective of the needs and wants of humans. [More]
Score: 5.5
This Year and Mild Top 4 Examples: 6,754 Total Clicks Date Range: Sep 13 - Sep 14
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Showcasing admiration, owners turn to blunt forms of pet appreciation
Implications - As consumers become more expressive due to mass media and online engagement, typically private signs of affection are becoming more blunt and publicly showcased. Using bold imagery to showcase appreciation, pet lovers are turning to clothes and accessories to show how they feel. [More]
Trend Hunter Services
Score: 8.3
This Year and Hot Top 4 Examples: 78,630 Total Clicks Date Range: Aug 13 - Sep 14
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Moving beyond functionality, owners turn to over-the-top pet products to show off
Implications - Affluent pet owners are turning to over-the-top furniture and decor to show off their dedication to their pets. Inspired by products geared toward humans, this product design speaks to the increasingly blurred line between pet owners and parents. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 44,863 Total Clicks Date Range: Jun 13 - Aug 14
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Animal appreciation takes a customized approach as owners seek to foster bonds
Implications - Adding a personalized touch to forms of appreciation, pet owners are turning to custom-made furnishings for sentimental appeal. Crafting perches and beds from scratch, pet owners are able to provide everyday necessities in a more tailor-made manner, speaking to a desire for more expressive forms of pet appreciation. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 3,438 Total Clicks Date Range: Oct 12 - Aug 14
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Animal adoration is accelerated with products providing insight into animal life
Implications - Taking an appreciation for pets one step further, animal enthusiasts are turning to specialized tech equipment to gain insight into their pet's lives. Shedding a light onto how animals see the world, these innovations speak to a desire to connect with beloved companions on a more in-depth level. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 6,369 Total Clicks Date Range: May 13 - Jun 14
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Pet owners turn to adaptable pet products to add convenience to everyday routine
Implications - With pet ownership often requiring a growing list of products and playthings, catering to critter companions can easily become overwhelming. Seeking to provide animals with care in a more convenient manner, owners are turning to foldable pet products that combine ease and portability to satiate a busy lifestyle without sacrificing a pet's needs. [More]
Filed in: LifestylePets
Score: 5.5
This Year and Warm Top 4 Examples: 69,706 Total Clicks Date Range: Sep 09 - Jun 14
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Maximizing time, owners turn to multifunctional pet products for convenience
Implications - While pet ownership comes with its fair share of love and companionship, keeping up with the needs of energetic animals can be tiresome. Occupying furry companions in a more convenient manner, dual-purpose products offer methods of play and entertainment in a more compact and diversified manner. This allows consumers to maintain proper treatment of their critter companions without sacrificing daily responsibilities. [More]
Filed in: LifestylePets