'Now is what you make it' is the tagline of this interactive soccer-themed Pepsi ad campaign which aims to take advantage of the buzz and momentum surrounding the upcoming FIFA World Cup. Pepsi is not an official sponsor of the World Cup -- its rival Coca-Cola is -- but the company is thinking big with its first global soccer campaign.
This Pepsi ad campaign features a number of Pepsi's soccer brand ambassadors, including Spanish World Cup winner Sergio Ramos, Argentine icon Lionel Messi and English starlet Jack Wilshere. Pepsi has 19 players on its roster, who among them will give different local markets the option to feature players who will resonate in those particular regions. For example, the North America campaign will feature Team USA star Clint Dempsey.
The ad itself is interactive; viewers can click at various points to change the story-line of the ad.
Stats for Interactive Beverage Ads
Trending: Older & Mild
Research: 410 clicks in 106 w
Interest: > 3 minutes
Concept: Pepsi Ad Campaign
Related: 65 examples / 50 photos
Segment: Males, 12-55
Comparison Set: 24 similar articles, including: capturing brands in print campaigns, cheeky competitor-costumed ads, and trading car keys for a soda.
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