The gallery shows a collection of several very clever and cool ads by Pepsi Co.
They exhibit a very different flow from what Coca-Cola has been doing in their campaign, but Pepsi's marketing is still very clever and fresh.
Check them out.
Implications - Brands that are willing to try new ideas in regards to advertising appeal to audiences because they display an ability to stay modern and up to date. Additionally, companies such as Pepsi Co. who compete in large product groups need to stay ahead of their main competitors if they want to maintain their market share. This can be achieved by differentiating the product through clever advertisements and today, incorporating social media.
Stats for Capturing Brands in Print Campaigns
Trending: Older & Average
Research: 48,396 clicks in 408 w
Interest: 3.9 minutes
Concept: Capturing Brands In Print Campaigns
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: hybrid restaurant-butcher shops, projected aboriginal art, and posture-correcting billboards.
Capturing Brands in Print Campaigns
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