They exhibit a very different flow from what Coca-Cola has been doing in their campaign, but Pepsi's marketing is still very clever and fresh.
Check them out.
Implications - Brands that are willing to try new ideas in regards to advertising appeal to audiences because they display an ability to stay modern and up to date. Additionally, companies such as Pepsi Co. who compete in large product groups need to stay ahead of their main competitors if they want to maintain their market share. This can be achieved by differentiating the product through clever advertisements and today, incorporating social media.