Superstar

From Bromantic Sports Drink Ads to Couture Coke Bottles

By: Katherine Vong - Published:
Whatever you choose to drink when you're thirsty may not be entirely up to you, but instead to some strategic and effective beverage marketing campaigns from the world's biggest drink companies.

Drink brands, you see, are clever. Whether it's a humorous Super Bowl ad for Coke that uses the Simpsons as a smart decoy, or a social campaign that taps into consumer emotion such as Pepsi's Refresh project, beverage marketing campaigns may definitely mean the difference between holding a Coke, Vitamin Water or Budweiser in your hand.