Velcro Ads Used to Promote the Coca-Cola Grip Bottle

Coca-Cola has implemented a cool new element to its interactive marketing strategy. In an effort to promote the new Coca-Cola grip bottle, they are using velcro poster advertisements. The idea is to increase awareness of the new bottle that allows a better grip for holding. 

The poster ads for the Coca-Cola grip bottle were printed on Velcro and placed in Paris bus shelters to increase interaction. As people leaned or brushed against the poster, their immediate attachment forced them to observe the ad. How genius is that?!