True to its tagline of "reach for greatness," this commercial for Guinness beer by Saatchi & Saatchi London goes the extra mile with a creative mix of spoken word poetry, live-action cinematography, and highly stylish animation. The components interact and fuse together for a visually stunning 60-second TV spot.
The spoken words of the commercial are delivered by famed international spoken word artist Ainsley Burrows.
The commercial was directed by Shilo for Caribbean TV with creative team Tim Hearn, Dave Govier, Martin Ahlgren, Andre Stringer, and Levi Slavin.
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