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The More 'Skinny Blonde Beer' You Drink, The More It Reveals

By: Going Like Sixty - Published: • References: timesonline
Skinny Blonde beer is pure trouble, right from the very start. First, the name is enough to offend just about every female - except for skinny blondes. But it's not until the beverage is consumed that the fun really starts: as you drink, the label changes and the pinup (not really thatskinny) blonde girls strips off her top.

The idea behind the sensitive Australian beer label came from the brains of actor Richie Harkham and Hamish Rosser and artist Jarrod Taylor. Here's a real surprise: their marketing brilliance came during a night of hard drinking. Stats for Beer That Undresses Trending: Older & Warm
Traction: 17,761 clicks in 286 w
Interest: 4 minutes
Concept: Beer That Undresses
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: government-subsidized beer, top 50 drinking trends, alcohol ads, and fun with beer in 2008, and gamer beer steins.