Skinny Blonde beer is pure trouble, right from the very start. First, the name is enough to offend just about every female - except for skinny blondes. But it's not until the beverage is consumed that the fun really starts: as you drink, the label changes and the pinup (not really thatskinny) blonde girls strips off her top.

The idea behind the sensitive Australian beer label came from the brains of actor Richie Harkham and Hamish Rosser and artist Jarrod Taylor. Here's a real surprise: their marketing brilliance came during a night of hard drinking.