Prodigy

Mahou Premium Light Beer Pushes the Laws of Physics

By: Vincent Salera - Published:   Updated: Apr 5 2011 • References: coloribus
This toe-tapping commercial for Mahou Premium Light Beer uses a young hip couple to convey the message that their brand is so light that you’ll become weightless after drinking it. The ad was created by advertising agency El Laboratorio with creative direction by Nico Caicoya. Stats for Gravity-Defying Beer Ads Trending: Older & Mild
Traction: 3,061 clicks in 300 w
Interest: > 3 minutes
Concept: Gravity-Defying Beer Ads
Related: 64 examples / 49 photos
Segment: Males, 18-35
Comparison Set: 23 similar articles, including: beer bottle orchestras, political beer ads, and eco-friendly breweries.