Mahou Premium Light Beer Pushes the Laws of Physics

By: Vincent Salera - Published: Mar 13, 2009   Updated: Apr 5 2011 • References: coloribus
This toe-tapping commercial for Mahou Premium Light Beer uses a young hip couple to convey the message that their brand is so light that you’ll become weightless after drinking it. The ad was created by advertising agency El Laboratorio with creative direction by Nico Caicoya.

Implications - Brands or ad agencies that take a literal approach with their selling points communicate a message in a way that is easy to understand. In this particular case, the ad also manages to be extremely eye-catching through the use of surrealism. Ultimately, post-production technology makes it much easier for ads to go above and beyond with a simple concept, making for ads that are memorable. Stats for Gravity-Defying Beer Ads Trending: Older & Mild
Research: 3,072 clicks in 376 w
Interest: > 3 minutes
Concept: Gravity-Defying Beer Ads
Related: 62 examples / 48 photos
Segment: Males, 18-35
Comparison Set: 23 similar articles, including: beer bottle orchestras, political beer ads, and eco-friendly breweries.