Bestbuy has put a recycled billboard in New York's Times Square as a part of its e-recycle program known as Greener Together. Any electronic televisions, VCR, DVD players, cell phones, desktops, laptops etc. are accepted by BestBuy except for a few items like hard drives, refrigerators and air-conditioners.
The billboard consists of letters made up of used electronic gadgets that will be recycled later.
Implications - In today's consumer culture, many North Americans are interested in knowing the environmental record of the companies they patronize. Corporations can benefit from this newfound consumer desire for knowledge of companies who support strong eco-initiatives by creating ad campaigns that explicitly showcase their support of environmental causes.
Stats for Recycled Billboards
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Concept: Bestbuy's Recycled Billboard In TimesSquare
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Segment: Neutral, 18-35
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