BestBuy 'Greener Together' Ad in Times Square
The billboard consists of letters made up of used electronic gadgets that will be recycled later.
Implications - In today's consumer culture, many North Americans are interested in knowing the environmental record of the companies they patronize. Corporations can benefit from this newfound consumer desire for knowledge of companies who support strong eco-initiatives by creating ad campaigns that explicitly showcase their support of environmental causes.Stats for Recycled Billboards Trending: Older & Mild
Traction: 4,182 clicks in 259 w
Interest: 4 minutes Concept: Bestbuy's Recycled Billboard In TimesSquare
Related: 52 examples / 40 photos
Segment: Neutral, 18-35 Comparison Set: 19 similar articles, including: top 50 creative billboards and outdoor ads in 2009, 34 billboards that slap you silly with creativity, and 41 unique billboards that push the advertising envelope.