If you're a part of the advertising cult of the world, you know that JWT campaigns are pretty much guaranteed to be of quality. This is no surprise considering the agency has been open since the 1800s; however, back then it was known as the James Walter Thompson company.
A lot has changed for both the agency and the advertising industry since then, but no matter what, JWT campaigns continue to deliver a great mix of clever copywriting, beautiful art direction and the kind of concepts that make you wish you were that witty. The agency has also mastered the art of pushing the envelope, using nudervertising in a way that maintains the shock factor, but doesn't deviate too far from a selling point. Ultimately, JWT has achieved what every agency hopes to achieve: the ability to remain relevant for centuries.
Stats for 67 Clever JWT Campaigns
Trending: Older & Popular
Research: 81,424 clicks in 240 w
Interest: 6.4 minutes
Concept: Jwt Campaigns
Related: 298 examples / 229 photos
Segment: Males, 18-35
Comparison Set: 109 similar articles, including: wearing nothing, naughty ads for aids, and too close up ads.
67 Clever JWT Campaigns
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By: Armida Ascano - Published: Oct 11, 2011